Since announcing the exclusive partnership in May 2021, Gap Home has scaled quickly and now offers over eight categories in the home space including bedding, bath, tabletop, home décor, furniture and rugs.
Today, Gap and Walmart announced a collection of Gap Home products designed exclusively for the next generation of GapKids®, marking an extension of categories available to shop now on Walmart.com. The first Gap Home Kids assortment includes youthfully optimistic styles across bedding, bath, pillows, throws, rugs and window treatments.
As a pillar of Gap Inc.’s Power Plan, partnering to amplify Gap brand through licensing agreements to launch new categories is key to the brand’s growth and helps to further establish Gap as a lifestyle brand that can deliver style for all stages in our customers’ lives. The two retailers are furthering their strategic partnership in the U.S. by expanding into home categories for younger customers, a natural extension with Gap’s strong credibility in the kids’ apparel space.
“We are excited to deepen our partnership with Walmart through the launch of kids’ home décor,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale. “Launching the Gap Home Kids’ collection is an incredible opportunity to engage and build brand loyalty across generations, especially as kids begin to define their creativity and express their individuality through sense of style.”
With prices ranging from $20 to $79, Gap Home offers an array of styling solutions through well-made and elevated essentials, optimistic pops of color, textures and patterns and responsibly produced goods integrating organic and recycled materials. Gap Home continues to deliver timeless American style for modern living at an incredible value, making fun and kiddo-approved home updates more affordable for both parents and kids.
“At Walmart, we believe that great style doesn’t have to be expensive,” said Anthony Soohoo, Executive Vice President, Home, Walmart U.S. “We’ve been on a mission to build our home assortment with high-quality, stylish – and often exclusive – home goods at an incredible value. Expanding our partnership with Gap helps us deliver on that mission at a time when Walmart customers need us most.”
The kids’ collection launched with over 200 items and is available to shop on Walmart.com. Additionally, for a limited time, check out the Gap Home Kids collection in person at the Hunker House, an ever-changing shoppable home by digital media brand Hunker, in the Abbot Kinney neighborhood of Venice Beach starting in late June.