High-performance, re-defined.

Incubated alongside the highly successful Athleta business in 2018, Hill City apparel was a high-performance men’s lifestyle brand designed for not just athletes, innovators, and adventurers, but also fathers, partners, and friends. The brand was retired in 2021.

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Launched in 2018, Hill City fused a minimal aesthetic with technical innovation.

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Hill City was a designated B Corp certified brand that integrated sustainability throughout many of its products, using high-quality renewable, recycled fibers to create performance fabrics.