This message was sent to Gap Inc. employees from Adrienne Gernand (MD, International and Global Licensing & Wholesale)
We are excited to share that Gap Inc. and Grupo Axo have completed all steps to close the arrangement for Grupo Axo to become Gap Inc’s exclusive franchisee for Old Navy in Mexico. From today, Grupo Axo will operate the Old Navy business in Mexico as a franchise partner to Gap Inc., with the transfer of Old Navy stores and employees in Mexico to Axo.
In line with Gap Inc.’s Partner to Amplify strategy to promote capital-efficient growth in international markets, the franchise agreement allows Old Navy’s stores and e-commerce business to benefit from Axo’s local scale and expertise as operators of a portfolio of brands in Mexico that includes Calvin Klein, Coach, Crate & Barrel, Guess, and Victoria’s Secret franchises.
Axo is a values-led company that shares Old Navy's commitment to the democracy of style and service. Their local market expertise, passion for customer service, and operational excellence will allow Old Navy to continue to thrive in Mexico, grow brand love and serve our customers across all channels for many years to come.