Gap Inc.’s four purpose-led brands join the LGBTQ+ community in celebrating #PRIDEMonth and pledges its continuing support in annually donating and supporting organizations that help raise awareness on critical issues happening with the LGBTQ+ community and most recently, updating our healthcare and benefits offerings to provide increased coverage for Transgender care.
This year, our family of brands are continuing this work by celebrating PRIDE with our customers and giving back to the communities we're in, from bold prints to vibrant colors that allow our customers to be free to be their authentic selves.
Happy PRIDE Month, from all of us to all of you.
Old Navy has a robust PRIDE assortment inclusive of in-house designed graphics as well as a Queer Eye licensed gender-neutral collection. In celebration of PRIDE Month, Old Navy is donating $50K to the Ali Forney Center to further their mission to protect homeless LGBTQ+ youth. Check out Old Navy’s PRIDE capsule that includes pajamas, tees and other accessories for the entire family—including pets!
Gap is teaming up with Brandon Sines, the artist behind Frank Ape, again on a capsule of special edition PRIDE Tees, as part of Gap’s Artist Series. The designs—available in Adult, Teen and Kid sizes—bring to life Gap and Sines’ shared values of positivity, equality and creativity.
Gap is also proud to donate $50K to The GenderCool Project a youth-led movement bringing positive change for transgender and non-binary youth.
Banana Republic has commissioned four LGBTQIA+ artists to create unique pieces incorporating vintage Banana Republic garments. These one-of-a-kind works of art will be exhibited in the windows of five key Banana Republic stores nationwide in San Francisco, New York, Los Angeles, Miami and Chicago, underscoring the brand's ongoing commitment to championing diversity, inclusivity and community.
The four artists—Serge Gay Jr., Andy Bellomo, Parisa Parnian, and Marcos Chin—use fashion as a form of expression, with style playing an important role in each artist’s life, both professionally and personally. Embracing vibrant colors, bold patterns and statement illustrations are a recurring theme for each uniquely crafted piece telling a story of resilience and resourcefulness. Banana Republic partnered with the four artists with the aim to inspire other LGBTQIA+ creatives, leveraging the brand’s platforms to amplify the artists’ work and stories.
In further support of the LGBTQIA+ community, Banana Republic is making a donation of $25K to The GenderCool Project, a youth-led organization aiming to replace misinformed opinions with positive experiences by featuring transgender and non-binary youth who are thriving.
Athleta’s PRIDE capsule honors PRIDE month through the power of words, with styles created in collaboration with Athleta employees within the LGBTQIA+ community—featuring handwritten words in their own handwriting all about what PRIDE means to them.
In honor of PRIDE, Athleta is partnering with the Women’s Sports Foundation to donate $50,000 from the Power of She Fund to Athlete Ally, an organization dedicated to ending homophobia and transphobia and championing LGBTQIA+ equality in sport.