The F word — full-figured — has truly earned its place in New York's fashion lexicon.
Last week was New York's seventh annual Full-Figured Fashion Week, which celebrates female curves wherever and however you wear them. Thousands of women convened on the country's fashion capital for the event, boldly and successfully challenging established style norms in everything from bright prints to white dresses.
In sum, retailers are listening because women are buying. Old Navy recently unveiled a full-figured line featuring "curve-proud construction," hoping to better serve customers at every point in the size/shape spectra. You'll find tailored chests, sleeves and waists, among other form-flattering features, as well as free returns for risk-free shopping.
Stock up on summer fashions today.