aDressed

The official blog of Gap Inc.

Suspending Disbelief: Pushing Past the Impossible

Values, CompanyJosh Berry, Gap Inc. bloggerComment

If you're looking for three minutes of inspiration, look no further.


Kevin Jorgeson and Tommy Caldwell recently completed a climbing challenge that was considered by many to be unachievable. The two were the first to successfully free climb and reach the summit of El Capitan’s Dawn Wall in Yosemite National Park.

In a deeply inspiring conversation, Jorgeson joined Gap Inc. CEO Art Peck at a recent meeting of leaders from across the company. The two discussed the concept of "impossible," where Jorgeson shared his mantra for breaking away from negativity to achieve our wildest goals and dreams.

Watch a clip from the conversation below. (Oh, and for those of you scared of heights, there are some gnarly photos ahead.)