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#WeAreGapInc: Meet Jonathan

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More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Introducing our new weekly series, highlighting just some of the many people who make Gap Inc. great. #WeAreGapInc


Some people have a knack for bringing out the best in others, and Jonathan Becton is one of those people. Good thing, too, given that Jonathan is charged with finding new talent for some of the most creative roles across Gap Inc. His energy is infectious — as is his smile — and you can't help but notice the spirit in his style, the swagger in his step. He invites conversation with his presence alone, which made the afternoon we spent with him fly by; filled with too much to talk about, vintage YSL lapel pins, and lots of Chaka Khan.

What do you do for Gap Inc.?

I connect cool people with their professional passions.

What inspires you?

Life… it's so fragile and yet so powerful and we only get one shot at it.

Style personality

Pharrell meets Jeff Goldblum.

Go-to outfit

Canadian tuxedo, suede Chelsea boots and my camel BR wool topcoat. (Shameless plug)

All-time favorite piece of clothing

My green felt fedora. I channel my inner Indiana Jones when I wear it.

Last purchase

A delightful scented candle with hints of sandalwood, suede and cedar.

What you've learned from customers

Perception is reality.

Favorite Gap Inc. moment

Running into Bob Fisher on floor 15 and chatting about our favorite pieces at the SFMOMA.

First job

I played alto sax for my church choir.

Always puts you in a good mood

Creating painstakingly curated playlists as “just because” gifts for my friends.

Theme song

Blessings by Chance the Rapper feat.Ty $ign, Anderson .Paak, BJ The Chicago Kid + Raury.

Something people don't know about you

I look up to Larry David the way that people look up to Beyoncé. I'm the biggest Curb Your Enthusiasm fan!


Discover more #WeAreGapInc profiles.