Last night at the CFDA Awards, actress and style icon Jamie Chung turned heads in a stunning custom-designed gown by Banana Republic.
The striking poppy-red silk crepe dress with fuchsia silk chiffon scarf will be available for purchase in limited quantities at select Banana Republic stores in early August.
This isn't the first time BR has brought an innovative buy-now experience to customers: at New York Fashion Week, style watchers could buy looks straight off the runway with its direct-to-consumer program, which featured a curated collection of limited-edition Fall 2016 styles.
Customers interested in Jamie's dress can text “DRESSED" to 89532. A text will be sent to their phone once the dress is available.