It's time women and girls lift each other up instead of break each other down. It's time to tap into The Power of She.
Today, Athleta is calling for women and girls to stand together, to collaborate and to put an end to behaviors that undermine our ability to thrive. This bold new campaign, The Power of She, aims to create a sisterhood of women and girls fueled by one core belief: Alone we are strong, united we thrive.
With the brand's new Athleta Girl line, debuting in stores and online April 26, the brand will continue to encourage healthy, active lifestyles and instill a strong sense of confidence in the next generation of girls.
“We believe in the limitless potential of women and girls, and we are passionate about the power of women coming together — it's in our DNA," said Athleta President Nancy Green. “As we enter the girls' activewear category with the launch of Athleta Girl, we feel a responsibility to create a campaign that can teach and inspire the next generation of women and girls about the power of collaboration."
Want to take a stand for and with all the women and girls in your life? Visit athleta.com/powerofshe to learn more about the campaign and take a pledge committing to: living on the healthy side of competition, realizing our limitless potential and putting an end to undermining.
Upon taking the pledge, you can share your commitment across social media with a personal image.
Check out another powerful element of the campaign: a four-part video series highlighting sister groups, which exemplify women supporting women in the worlds of surf, running, dance and yoga. Each group speaks to their individual experiences, realizing their full potential and the importance of sisterhood.
Through The Power of She, Athleta will continue and enhance its commitment to its national charity partner, Girls on the Run, an organization with a similar mission: empowering the next generation of girls, and creating opportunities for women to participate and volunteer on the local level.
Inspired? Join the movement.