Gap Inc. is celebrating the Year of the Monkey in style.
With its headquarters in San Francisco — also home to the largest Chinese population in the United States — a growing business in China and a thirst for the brands' classic American style across the Pacific, it's only natural for the company to commemorate the new lunar year with some special clothes and customer experiences.
Gap brand in the Greater China region is celebrating in a very Gap way: with a little bit of denim and pops of red — a lucky color in Chinese culture — in a special Chinese New Year product line. Both Gap and Old Navy are giving customers red envelopes, traditionally used during holidays and on special occasions, with each purchase.
Across the pond in the San Francisco, the Banana Republic flagship store — located a block from the famed Dragon Gate entrance to Chinatown — has redone its windows in celebration with materials shipped from China franchise stores.
The San Francisco Chinese New Year parade, one of most beloved in the world, will travel right by the store on Feb. 18. The holiday presented a great opportunity to support a strong community of Asian employees and customers, according to the company's Asian-American and Pacific Islander employee resource group.
The two windows at Banana Republic's flagship will be up for the entire month of February.