Go ahead, write on those brand-new back-to-school clothes — Gap and Ellen DeGeneres say it's OK.
Sure, it sounds like an anxiety-inducing suggestion to parents. But the usual rules don't apply when the clothes push girls to not only internalize words of encouragement, but to share their own with the world.
Self-customization is just one defining quality of the products from GapKids' collaboration with ED, DeGeneres' new lifestyle brand, which launches today in Gap stores and online. This limited-edition clothing line and campaign fosters girls' empowerment, regardless of their skills or interests.
The line includes some of Gap's most beloved casual wardrobe staples, but with some symbolic twists: a lightning bolt to symbolize all of the kids' powerful energy, and a speech bubble: a sign of self-expression. You'll find the speech bubble and lightning bolt motifs on the energy bolt tee and the conversation denim bomber, among other products available now.
You can decorate the self-customizable clothing using fabric or chalk markers, or you can choose from iron-on conversation patches available separately — which look great on the GapKids x ED Denim Jacket. The entire collection features more than 70 pieces and includes outerwear, sweatshirts, leggings, dresses, T-shirts and accessories. A small selection for boys and adults allows the whole family to join in the fun.
The Gap x ED partnership has already received a ton of buzz since it was first announced in May.
“Partnering with Ellen DeGeneres represents a collaboration between two American style icons," said Jeff Kirwan, Gap Global President. “Ellen has become a global symbol for inspiring her audiences and fans to take pride in who they are...We are excited to launch this collection and at the same time come together to champion girls and boys to realize their potential."
Feeling empowered and confident can be easier said than done, though — especially on social media. So, Gap has an added element of positive social engagement in the spirit of the campaign. Using the hashtag #heyworld, friends and family can send love and support to each other online.
"I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique," DeGeneres said.
Every North American purchase from the GapKids x ED collection contributes to Girls Inc. a nonprofit that aims to empower and embolden girls. Purchases in the U.K. and Japan go toward CARE, an international humanitarian nonprofit.