Athleta opened its fourth store in Manhattan this month, setting up shop in the epicenter of both hot shopping and active living.
The products showcased in the new SoHo Athleta location are true to the lifestyle they promise — flawlessly styled mannequins running, cycling, doing yoga and lounging. It's a reminder to women that everything from the Merino Hayes Sweater to the City Pant Collection move seamlessly with them from morning to night.
Gap Inc.'s fashion-forward activewear brand has locations in the Flatiron District, the Upper East Side and the Upper West Side, with established communities of fitness around each. Athleta offers a range of free classes, which include yoga and Zumba, at each of its locations.
The new store is located at 121 Wooster Street between Prince and Spring Streets.
Athleta photos by Adriana Ristau