Kids and babies, now's the time to dust off that kiddie catwalk strut: The Gap Casting Call is back!
The brand is bringing back the wildly popular contest, designed to celebrate kids being, well, kids. It's a global search for the cutest and brightest “wonderfully-naïve-yet-independent, unstoppable and perfectly imperfect kids" out there. Winners will be featured in a GapKids or baby Gap marketing campaign.
“Casting Call is one of our favorite programs at Gap and we think that it's a favorite for parents around the world as well," said Olivia Doyne, Senior Director of Global Marketing at Gap.
Through June 7, parents can upload one photo of their baby (ages 4 and under) or child (ages 5 to 12) along with contact information. Submissions are accepted on www.gapcastingcall.com.
As part of this year's submission process, parents can create a playful, animated video that captures their child's unique personality and can be shared with friends and family to spread the word about the contest.
Also back by popular demand, families can encourage others to vote for their child in the finalist phase of the program, allowing the GapKids community to once again help determine the next face of the brand.
“By celebrating kids and their individual personalities and interests, we hope to encourage them to always believe in their unique selves," Olivia said.
For the full rules and regulations, go to www.gapcastingcall.com.