Gap Japan is officially coming out for Tokyo Rainbow Pride 2015.
In support of the local LGBT community, the brand is showing up on two fronts.
This past weekend, Gap took part in the Rainbow Pride Festa, providing attendees with information about the company's diverse, inclusive culture as well as a booth offering temporary facial tattoos and free T-shirt iron printing.
The brand is also sponsoring a photography exhibition titled “OUT IN JAPAN" #001 Portraits — a collection of more than 100 portraits of LGBT community members taken by photographer Leslie Kee, who is known for his celebrity photography. The showcase is being displayed in the Gap Flagship Harajuku this week.
The overall concept is just one more way to highlight the company's Diversity & Inclusion efforts leading into Golden Week in Japan, which is the longest vacation period of the year for the country.