Welcome to “After Hours," a new series showcasing the creative, passionate people that make Gap Inc. They are more than their titles; they are innovative individuals with awesome stories to share.
Where do West Coast surf culture, East Coast prep and 1960s Palm Beach life meet?
Amy, whose day job is a global community manager for GapKids, launched a lifestyle blog in 2008, as a student at Penn State. Her site www.amy-stone.com and her corresponding social media presence — inspired by those three aesthetics — has joined the ranks of style influencers for the millennial generation, rocketing to the top of "Must Follow" lists for people interested in design, style and travel.
“I never set out to build something big — I just wanted a place where all of my inspiration could live under one roof," Amy said. “But through the process, I developed a strong point of view, and I think people responded to it. Now, I always post things for a reason. There's a strategy and purpose behind each photo or post."
Her content is developed with the mentality that summer lasts yearlong. This direction translates to her design and photography work, which is also why her NYC apartment looks more Venice Beach bungalow.
That apartment, in fact, is so well curated that it caught the attention of popular design magazine Domino. Amy was featured in a recent post exploring her 450-foot West Village home makeover through photos and design tips. (Use “smart statement pieces that double as storage," for example.)
To receive such recognition from an online powerhouse was incredibly flattering. As Amy wrote to readers in her post, “I'm still pinching myself."
As for Amy's insight for those looking to get started, her advice is simple and straight-forward: Just do it.
“Start anywhere," Amy said. “Really know your point of view, and refine and learn that through practicing."
“There's nothing more rewarding than illustrating your style to the world."