Erin Vitali, Project Manager of Customer Experience for Gap brand North America
Shopping for kids can be deceptively difficult — kids today have elevated style profiles and they're getting savvier younger.
So, how does Santa score the most covetable and favorite gifts this holiday?
Enter Erin, who worked in GapKids and babyGap for eight years prior to her move to Gap brand HQ. She was so good at her job, she was Gap Inc. cofounder Doris Fisher's go-to resource when shopping for her now-adult grandkids, as well as for baby showers and holiday seasons. Erin always helped her pick the most in-style items that were always a hit.
Today, Erin, mom and beloved aunt to many, takes us through the careful balance between channeling your inner child and gifting show-off-worthy style when they return to school after the holiday break. Read on to make sure you #lovewhatyougive your favorite fashionistas in training.
What would you say makes a great gift?
“A great gift is something that someone isn't even expecting," Erin said.
Kids have a style point of view, and they’re not afraid to rock it and share it proudly with the world. What do you get the kids in your life?
“Kids definitely have a very strong opinion starting earlier and earlier. Around the 3rd or 4th year, they want to dress themselves, so make sure you have pieces they can mix and match into outfits. Fun patterns, big statement words like 'smile' or quotes and graphics always appeal to them."
“I have several nieces and nephews — about 10 — but my 4-year-old niece is my biggest challenge right now. She is super-duper girly, so I am looking for some fun colorful girly items."
Additional favorites include GapKids' playtime favorites, which fit the bill with new, stylish colors each season designed to energize toddlers' fun approach to their wardrobes. At the same time, they appeal to mom and dad's sense of style.
What are some of the items you dress your 1-year-old in this holiday season?
“It's all about the basic body suits, leggings and sweatpants because they are pull-on, pull-off, quick easy snaps. I have bought a basic white body suit in every size since he was a newborn."
There's also Banana Republic's Mini "Naughty" One Piece — another guaranteed aww-inducer at holiday gatherings.
What kind of holiday shopper are you?
“I like to select things early but I really enjoy the last-minute rush. So I will purposefully keep a couple things until last minute so that I can be out with the crowds."
Doris Fisher was one of your regular customers at the Laurel Village GapKids and babyGap store in San Francisco. What was it like shopping with the company cofounder?
“She was a lot of fun to shop with because she knows what she likes. I got to a point with her where she actually called me her 'butcher.' She came in and said, 'Erin, you're my butcher. You know what kind of meat I like and you give me the right cut every time I come in.'"
With color, durability and versatility in mind, Erin's gifting her niece the impossibly cute GapKids Geometric fair isle sweater, GapKids' colorblock pom-pom beanie, GapKids' Metallic chelsea boots and Old Navy's geo-print sweater-knit mittens.
For more gift ideas that will help you #lovewhatyougive this season, see picks from Adrienne, administrative assistant to Gap Inc. CEO, Art Peck.