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Gap graces Lucky magazine’s all-denim cover

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Gap is the ultimate optimistic American fashion brand so it’s only fitting that the brand is headlining Lucky magazine’s “American Style Issue” for the month of October.

It’s a big month, as we head into fall, and of course there can’t be a denim issue without Gap.

The cover features all-American supermodel Karlie Kloss wearing all Gap denim – a Gap denim jacket, Gap denim western shirt and Gap denim jeans – against a New York City skyscape.

Inside the magazine, Karlie is highlighted in the “Behind the Scenes” section where they talk about her “model off-duty” outfits for the shoot and how she showed off her famous walk wearing Gap jeans on the busy streets of the Chelsea neighborhood in New York City.

To announce the cover star and her denim of choice, Lucky magazine Editor-in-Chief Eva Chen posted the cover image on Instagram tagging Karlie and Gap.

To see more from the October issue of Lucky, check out or pick up a copy at your neighborhood newsstand.