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How Johnny Wujek uses Reserve in Store

Company, TechnologyLiz Nunan, Gap Inc. bloggerComment
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Johnny Wujek is a busy guy – costume designer to the stars, celebrity stylist (named one of the Top 25 Most Powerful Stylists of 2014 by the Hollywood Reporter), creative consultant on America’s Next Top Model, S.O.S. Stylist On Set web host. His time is precious. So when Gap launched its new Reserve in Store service across all stores in the U.S., Johnny seemed like the perfect person to test it out and share his experience.

How did Reserve in Store work for you and how do you think you will use it?

It worked great! I picked out the stuff I wanted online and it was ready and waiting for me when I got to the store.

As a stylist, I use Reserve in Store to check ahead so I can save time. I’m always on the go, and everything always moves fast – if I need to get a top right away, I need to know where it is and that it’s in the size that I want – I need that confirmation.

What is one item girls and guys should reserve for their summer wardrobe?

For girls, a distressed boyfriend jean – all my fashion editor friends were loving the ones from Gap.

And for guys, shorts – Gap has some great ones; floral ones, ones with flamingos on them and some khakis dipped in blue and orange. I really love a fun take on a short.

What’s the next big project you plan to use Reserve in Store for?

I style a lot of spots for TV and Gap has great go-to items. If I need a special color, size, dress for a shoot, I would definitely use Reserve in Store to make sure I have what I need on set. 

If you could reserve anything, what would it be?

A private island for a week.

How do you think you will use Reserve in Store this summer? #summerloves #gapreserved