Gap was a total scene in Vienna following weeks of excitement for our first store opening in Austria. It also marked a company milestone—our 50th country for Gap brand.
It also marks our 43rd franchise market. Since the start of Franchise in 2006, which was initially launched under the guidance of future Gap Inc. CEO Art Peck, we’ve opened nearly 400 stores across Gap, Banana Republic and Old Navy.
On the eve of the store opening, the who’s who of Vienna (bloggers, celebrities, influential press) came for a sneak peek while a DJ performed, accompanied by a string trio – a nod to Vienna’s music heritage (Mozart achieved his first wisps of fame there in the 1700s).
Guests also went wild for the denim and fall collections, with fitting room lines nearly reaching across the store.
The franchise business is integral to the company’s global growth strategy and our overall mission to become the world’s favorite for American style.
Franchise is gearing up for an exciting 2015, so stay tuned for more!