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Intermix’s chill Miami beach vibe

CompanyTanya Hart, Gap Inc. blogger2 Comments

It’s always cool when a new Intermix store opens, with its beyond-meticulous design curations. But the newest store – on Miami’s trendy Lincoln Road – is even more artsy, more luxe, more edgy.

And more chill.

The Intermix team hired Miami-based artist Francesco LoCastro to paint a custom wall mural (Racked says the finished product looks like a “futuristic, abstract scene from Miami Vice.”)

And the brand has also partnered with Pieter Ceizer, a known typography artist, to create a limited-edition “Magic City” sweatshirt specifically for the Lincoln Road shop.

This brings the brand to 40 stores throughout North America, and it’s the third Miami location.

Intermix Founder and Chief Executive Khajak  Keledjian says the Lincoln Road shopper has a downtown edge – she’s a bit “chiller” than clients at the existing Collins Ave. and Bal Harbour stores.

Lincoln Road is in-demand, urban space that has pulled in an influx of capital over the last few years. Local and international shoppers abound.

“Over the years, we’ve watched where our clients shop, and then we open there – we like to be in their neighborhood, a regular shop when they walk by on the way home or on the weekend,” Khajak recently told Haute Living.

Lincoln Road is getting a full dose of Gap Inc. these days – it’s also home to a new 19,000 square-foot Gap store, with Athleta alongside it. About a block away, we have an existing Banana Republic store inside an historic bank structure.