One year ago, Gap Inc. acquired Intermix, making it our sixth brand. We thought now would be a good time to look back at Intermix’s first year with Gap Inc., by chatting with Founder and Chief Executive Khajak Keledjian. Here’s what he had to say.
What were some of the bigger changes Intermix saw over the last year? What would you say have been some of the biggest advantages since joining Gap Inc.?
Since aligning with Gap Inc., we’ve maintained our heartbeat and our DNA while benefiting from some changes — like our distribution center and IT — while we’ve worked together on our strategy and forward-thinking plans. We’ve remained entrepreneurial and nimble, also benefitting from all of the advantages of being part of this bigger family, which gives us a key edge as a retailer.
What is one of your favorite moments from 2013?
2013 was a big year for INTERMIX. We celebrated our 20th anniversary with impactful events and designer collaborations to celebrate the milestone. Of course, we also aligned with Gap Inc., another major milestone (though that was technically in Dec. 2012).
What have been some of the challenges?
We’re balancing the science side of retail with our quick, specialized, intuitive side. There are advantages to trusting your gut and taking risks, and also benefits from working through the layers and the processes that often come with joining a bigger corporation. We’re refining and growing our brand; we’re doing so with a strategic vision merged with an entrepreneurial attitude.
What can we look forward to seeing from Intermix in 2014?
INTERMIX in 2014 will focus on refinement. We’re introducing new vendors, renovating our flagships, incubating fresh talent and creating compelling, exclusive styles. We’re opening additional doors in new markets and ensuring that while we grow, our assortment and styling is unique and thoughtfully curated to fit each neighborhood.