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Rebekka Bay on Gap’s Spring line

DesignGap Inc. blogsComment

As Gap gears up to launch its Spring line — the first full line from Gap Creative Director Rebekka Bay — media is beginning to buzz. Understandably so — they want to talk about what she’s like, and what she’s going to do for Gap.

“Gap is such a solid company, and it’s such an American institution,” Bay told Elle Magazine. “There’s a responsibility that comes with that.”

And of the Spring line, she said: “I want it to be more Gap than Gap has ever been.”

Check out the full story in Elle Magazine.