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GapFit: A little Zen in the middle of the city

DesignOlga Joan & Cory BarrettComment

By Olga Joan, Senor Design (Director, Global Creative Projects) and Cory Barrett (Director, Visual Concept)

Just in time for those 2014 health resolutions, GapFit decided to bring a little Zen into one of the busiest places on earth.

Our teams opened up a wellness concept store inside the Gap rotating retail space on Fifth Avenue in New York City, with the idea of “bringing the outside in” now through Jan. 26.

Inside, we installed a live greenery wall and natural wood accents to give the customer an inspiring experience different than our Gap stores.

The space takes inspiration from the Highline on Manhattan’s West Side, the famous aerial greenway made up of wild plants. If you’ve never been, the idea there was to take an historic freight rail line elevated above the streets, and turn it into a lush public park.

This space is modern and open, and we want our customers to feel a sense of calm upon entering. We focused on simplicity while arranging the GapFit clothing and other third-party products together, allowing the customer to be inspired to shop the lifestyle on their own timeline.


While you’re there, you can pick up the newly launched gFast pant in all kinds of colors, plus some third-party products — including Indie Lee, an all-natural, eco-friendly skincare line; PRTTY PEAUSHUN, an all-natural skin-tightening body lotion (gluten-free, PETA-approved and a Green America-certified business), and Natural Fitness, because they develop products that are functional, eco-friendly, and they plant a tree for every product they sell.

You can also pick up the S’Well water bottle, which is made of non-leaching and non-toxic stainless steel (it keeps your drink cold for 24 hours and hot for 12!). We partnered with them on an exclusive water bottle complete with our GapFit logo.

The vision of the retail space is to create a concept lab where we can test out new ways of thinking for a modern retail experience. With GapFit, we were able to think conceptually and bring products together in a manner not done before. So far, customers have loved it!

If you want to read more about this opening, check out and the New York Times Fashion & Style section.