In Canada, we call it Family Day. After all, it’s a statutory holiday in this country and, as a Public Relations team, we think this is a great opportunity to interact directly with our customers and their families.
In this case, as a way to really celebrate the family, fun and fashion at the heart of Old Navy, we hosted Family Day events at three stores (Toronto and Ottawa, Ontario and Burnaby, BC). As you can tell from these photos, we featured cool things like kooky craft stations, a DJ with professional dancers and even top Canadian stylists who offered 10-minute “wardrobe tune-ups.”
In my role on our PR team, helping families celebrate style – in a fun, approachable way – is one of the cool aspects of what we do.