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The Power of Intention...What's Yours?

CompanyDanielle Samaniego, Gap Inc. BloggerComment

New year, new outlook.

This year, Athleta wants us to focus on "becoming the most amazing versions of ourselves possible." It’s all about “The Power of Intention…What’s Yours?

In line with its overall “Power to the She” mantra, this is all about personal “intentions” juxtaposed with gorgeous imagery. It's brought to life in the brand’s online gallery showcasing various intentions, along with product information, and other resources to help athletes propel their pursuits. 


Personally, my intention would be to pull off the feat below, maybe not in 2013, but hopefully in my lifetime:


So, what’s your intention this year?