It happened in the middle of a flurry. In the midst of holiday sales and during my transition from Gap to President of Gap Inc.’s GID (Growth Innovation and Digital) division, I receive an unexpected call. Luxury retailer INTERMIX is looking for a strategic partner and the company’s investors are interested in Gap Inc.
In the context of my new role, I recognize interesting opportunities. Here are some that come to mind:
- INTERMIX is a specialty retailer that curates the best of the best from many brands. That’s how many customers shop and dress today. INTERMIX delivers an edited mix of different designers and exclusives, merchandised by lifestyle.
- INTERMIX takes Gap Inc. into an elevated part of the market. I believe the contemporary, premium, designer space is a rapidly growing and least volatile segment on a global basis.
- INTERMIX has 32 small, highly productive boutique stores and a very loyal client base. There’s opportunity to grow the e-commerce business, private label, and international presence.
Gap Inc. now has six unique brands. We are excited to leverage the resources of our global company to grow INTERMIX and delight its clients. But, success comes down to the people who keep the unique culture of each brand alive. We welcome the INTERMIX team to the Gap Inc. family.
For more details on the INTERMIX deal read the press release.
Gap Inc. is entering 2013 with a new global brand management structure.