It’s been 18 months since my first Fashion Week experience, and my partner in crime (my sis Jill) and I decided it was time we tried the San Francisco version.
So, off we went to a Fashion’s Night Out party hosted by our favorite San Francisco magazine, 7X7, to see what they were serving. The answer was digestible fashion. As soon as we entered the party, we were met with a rack of vests, jackets and bags, just waiting to be tried. No need to sift through all the racks to find the latest looks– the picking had already been done for us. Fashion made easy. Love it. (I went with the faux fur vest, Jill tried the leather bomber jacket.)
After our fun evening of wandering from store to store, the main trend I saw was: relatable and approachable retail. Gone are the days of Julia Roberts shopping on Rodeo Drive in “Pretty Woman” pre-makeover...you know what scene I’m talking about (Big mistake. Huge.). The clerks at all the stores we visited greeted us with champagne, macarons (yum!) and the invitation to have fun with fashion. As Fashion Week continues on, I’ve seen some of my favorite blogs focusing more on street fashion than what’s happening in the tents. And, social media is all a-twitter with contests and hashtags encouraging people to share their fashion.
Leading the trend in the fashion inclusion revolution is Gap Inc.’s Old Navy. This Friday, the brand is inviting women of all shapes and sizes to model Rockstar Skinny Jeans at The Fit for Fall Fashion Show for All in New York’s Bryant Park. Everyone who struts their stuff on the jean-shaped runway will walk away with a free pair of Rockstar jeans. What’s even better is, you don’t have to be in NY to be a part of the fun. Fans across the country can also follow the fashion show action live during a social media takeover of Old Navy’s Facebook and Twitter channels with #fitforfall.
Fashion is supposed to be fun, right? It can’t be fun if you’re stressing out about whether or not you are in or out. I for one am embracing this trend. What do you think?