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GapKids ‘shine on,’ do what’s right for fall

CompanyTanya Hart, Gap Inc. blogger1 Comment

When we hear about young kids changing the world around them, we like to help them out —and maybe become a part of their do-good mojo.

This year, as part of our fall GapKids “Shine On” campaign, we chose to team up with kids under the age of 12 — an anti-bullying activist, a ballerina, a violinist, and a cancer research advocate, for example (amazing titles for kids so young!).

As part of the campaign, they came together to paint a colorful mural on the Daniel Webster Middle School campus in Los Angeles to give back, and showcase back-to-school style.

Some of the kids were also winners of our sixth annual North American Casting Call, and will receive $10,000 grants in their name to go toward education nonprofits. This is the first year we’ve held the contest in Canada, and Liam, an 11-year-old from Waterdown, Ontario, snagged one of the four spots.

He may have long blonde locks now, but a few months ago, he was bald and walking through a children’s cancer ward — as a showing of solidarity, and a way to raise money for cancer research. 

“I went to the hospital and saw how sad everyone was, and I wanted to help out,” he told me in an interview. Shortly after that, he did a 10-kilometer bike ride to raise money for cancer research.

“People sponsored us,” he said of the bike ride. “We raised about $370.”


And take Lyric, a 12-year-old who was also chosen to participate in the fall campaign. She goes with her grandmother every week to deliver warm food to the elderly through Meals on Wheels, and at her young age, cares deeply about how others feel.

These are just some of the inspiring “Shine On” stories, and we’re just proud to be a part of these kids’ quests.

Many have gotten involved, by the way, through GapKids “Shine On Saturdays,” a series of do-it-yourself online activities designed to cultivate creativity. Visit Gap’s Facebook page and join the conversation on Twitter with the hashtag #ShineOn. The winners of the Casting Call will represent GapKids for a year.