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Athleta helps thousands find inner serenity at Summer Solstice

CompanyDanielle Samaniego, Gap Inc. Blogger4 Comments

Who says zen can’t go high-tech and wide-scale.

Athleta had a crowd of yoga enthusiasts striking poses in the middle of Times Square this morning.  It was part of an all-day yoga fest on the longest day of the year. Thus, the name Solstice in Times Square.

This event is just one of many ways the growing community of Athleta employees and customers is celebrating health and fitness.

In addition to free outdoor yoga classes, there are gift bags, live music, and inspirational speakers.  The LiveStream video on the Athleta website will take you there if you’re stuck indoors.

And if you’re reading this after-the-fact, no worries.

Check out these great tips from Athleta’s model athlete and veteran yoga instructor Drisana Carey.   It goes to show, we’re not just about selling clothes.  “Namaste.”