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A (Rock) Festival of Ts

CompanyAbinta Malik, SVP, Gap OnlineComment

Comfy summertime fashion and awesome music. Not a bad mix!

Music is part of our heritage. Doris and Don Fisher's first Gap store in 1969 sold jeans and records!

If music is not the international language of love, I don’t what is.

Well, thanks to Gap’s team-up with global music fests BonnarooWanderlust, and Lollapalooza, those lucky enough to attend the once-in-a-lifetime events will be able to take home a rockin’ souvenir.

I’m talking about D-I-Y meets T-I-Y where rock-lovers can swing by Gap’s customization stations between sets and design their own cool festival Ts. Whether it’s with on-site partners Threadless or maker blog P.S. I Made This, what better time to get crafty than when you’re inspired by your favorite artists?  

And for those happy to leave the creating to the headliners, the official festival Ts are made on Gap’s deliciously soft, new fabrics.

To me, the festival Ts are just the latest example of Gap pumping up the volume and doing more than selling clothes.

Sounds like a perfect excuse for a wardrobe remix...and worldwide wearable bragging rights that "you were there."