Last week, I ventured to Panama with our franchise team for the launch of our first stores in Central America – a Gap and Banana Republic in Panama City. And there’s only one word to describe the experience…FABULOSO!
The minute we walked off the plane, the team couldn’t wait to open the two stores in Albrook Mall - the largest mall in the country. From the “Hello Panama!” Gap advertising in the airport and larger than life billboards everywhere we turned to the occasional chat with locals about our brands, it felt like the entire city was buzzing with excitement.
To celebrate, the night before the opening, we invited media to tour our stores and held an unveiling ceremony followed by a fantastic VIP launch party. The turnout was incredible and the local paparazzi were out in full force. Bob Fisher, a member of our Gap Inc. Board of Directors, was on hand to see the new stores and say hello to the team :)
Wish you had been there? Get a glimpse of our Panamanian adventure below or read the full press release here.