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The Power of Giving

CompanyDanielle Samaniego, Gap Inc. BloggerComment

Endurance, flexibility, balance, exhilaration and empowerment.

Athleta’s “Power of Giving” holiday campaign features gifts of all kinds such as these. This season, you’ll be able to give the gift of empowerment by making a donation to benefit Girls on the Run, a national non-profit encouraging a healthy lifestyle in pre-teen girls through running.

In a recent blog, Molly Barker, Girls on the Run founder, shared one story involving a girl named Taylor, who exemplifies what the program and the “Power of Giving” is all about:

Average build and average height, Taylor looks like many fifth-grade girls. Short blonde hair that bobs up and down when she runs…she loves Miley Cyrus and has a dog named Sunshine.

Taylor was diagnosed with Batten Disease, a degenerative neurological disorder that begins first by attacking the optic nerve.   In second grade, Taylor could see and now in fifth grade she can no longer.  But that wasn’t stopping her.  When the Girls on the Run brochure came home in her back pack, she begged her mom to sign her up. 

And so a two-foot rope with handles on either end would be Taylor’s lifeline to our program.  Each step she would take around that school track would have her hand on one end and her 16-year-old running buddy’s hand on the other.

Read Molly’s full post on Athleta’s Chi blog. For more information about how to donate and participate in the “Power of Giving” campaign, go to