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Finding the right (Gap) Fit

DesignAbinta Malik, SVP, Gap OnlineComment

This month, you’ll notice we’re giving some marketing love for our new GapFit collection in Gap stores.

As the merchandiser of GapFit, I do know first-hand what a great line this is … because I’ve worn it and tested it out a lot already. See, our team doesn’t just talk the talk, we walk the walk -- and run, climb, yoga and really work out the products our designers create.

Every single article of GapFit gear was tested and worn before getting final approval for production. I personally worked my way through our – take a breath here -- moisture-wicking Perform fabric Black Pants, as well as our seamless Motion tops as I prepped for my own wedding nuptials last year. I can tell you both efforts (the clothes, the wedding) were a success.

We use feedback directly from wear-testers, including our own, to put out a superior product everyone can appreciate. In other words, everything goes through the ringer before we hang a tag on it, declaring it GapFit-worthy.

Here’s another cool fact—our high-performance collection is half the price of our competitors. (Just saying.)

But you don’t have to take my word for it—go test it out for yourself.