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Calling all Project Runway groupies

DesignAbinta Malik, SVP, Gap OnlineComment

Like most good TV dramas, Project Runway’s got intrigue, characters you love and hate, and twists and turns. I love it all and the names that go with it.

I love Michael Kors’ tan,  the endless Tim Gunn-isms, and the quirky challenges (who would've thought that corn husks could look so chic?). Most of all, I love rooting for the amazingly talented people who find their way onto the show (and the catfights that come with them!)

But my fondness for the designers does not stop once Heidi declares the winner. My loyalty goes deeper than that, which is why it’s so cool when I see the designers move on to new things. Santino Rice and Austin Scarlett have been making people over for big life events on their Lifetime show.  Over-the-top Chris March is getting his own show on Bravo.  And, a few weeks ago Piperlime introduced an exclusive not-for-profit jewelry collection designed by last year’s winner Gretchen Jones. 

As a matter of fact, Gap Inc.’s relationship with P.R. goes pretty deep – in 2004, Banana Republic was among the first sponsors of the Emmy-nominated show, last year, Piperlime partnered with Season 8 runner-up Mondo Guerra who designed exclusive t-shirts to benefit amfAR for World Aid’s Day, and this year, Piperlime will be stocking the coveted Project Runway “Accessories Wall” for the second year in a row. 

This Thursday, Project Runway’s ninth season begins on Lifetime and my friends and I have our viewing parties scheduled, our DVRs set and our wine chilled. Are you in or are you out this season?