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Old Navy adds "Old School" Sweets

CompanyAbinta Malik, SVP, Gap OnlineComment

Did you ever sport a satin jacket, feathered hair, or a mullet?

If you answered "Yes" to any or all of these... you're gonna enjoy this trip down memory lane. 

It happened this weekend, in an Old Navy store. I work at Gap Inc., so I've known that Old Navy was remodeling hundreds of stores.

This Bloomberg article explains more about why Old Navy’s President Tom Wyatt did it.

A lot has changed including layout and lighting... down to the “old school” goods at the checkout – also known as the cashwrap.

Positioned where a short mid-aged person would see them:

· Abba Zabba - I lost my 2nd tooth on that mystery taffy.

· Charleston Chew - The biggest bar you could buy for 25-cents (1978)

· Pop Rocks - The same ones Mikey consumed along with a can of Coke before he exploded. Urban legend - but still a great story.

Someone at Old Navy knows who I am. They know I had a Hello Kitty lunchbox like the one within my adult arm's reach.  Then, just feet from the registers next to the madlibs, my 6-year old reads "I-C-E C-R-E-A-M"  with a look of confusion. There it was… freeze-dried astronaut ice cream made for the 1968 Apollo 7 Mission. 

Clearly, this new store format was meant to take the tension out of shopping with kids. They actually put up with me and my "When I was a kid" stories for that brief, but sweet trip to the past.