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Inside Gap's denim digs

PeopleAbinta Malik, SVP, Gap OnlineComment

It’s a former cigar-factory converted into a one-room, gritty, high-ceiling think tank.

Cell phones outnumber landlines.

An office dog named Louis rules the roost.

It’s not a Silicon Valley startup.  This is the scene at Gap’s relatively new 1969 office in downtown L.A.

It’s where design, merchandising, production, and everything else related to Gap’s denim business is done.

Since I can’t quite put it all into words – this video does the trick.