aDressed | Gap Inc.’s blog

Exclusive news about Gap Inc. + our brands

Love Japan. Lift Japan.

CompanyRob Gagnon, V.P. Gap.comComment

“What can we do?”  That simple question from an employee started the ball rolling on an idea to design t-shirts to help support the relief effort in Japan.

Designers, interns, store managers… the grassroots effort grew.  And in less than a week – the special Japan relief t-shirts are ready.

When you buy the t-shirtonline or in one of a dozenGap flagship stores, the profits are donated to GlobalGiving’s Japan Earthquake and Tsunami Relief Fund.  

In the elevator or lunchroom… not a day goes by where we don’t think and talk about our co-workers, friends, and family in the devastated region.   A t-shirt isn’t much, but it will help. It all starts with the thought, “What can we do?”