The official blog of Gap Inc.

Love Japan. Lift Japan.

CompanyRob Gagnon, V.P. Gap.comComment

“What can we do?”  That simple question from an employee started the ball rolling on an idea to design t-shirts to help support the relief effort in Japan.

Designers, interns, store managers… the grassroots effort grew.  And in less than a week – the special Japan relief t-shirts are ready.

When you buy the t-shirtonline or in one of a dozenGap flagship stores, the profits are donated to GlobalGiving’s Japan Earthquake and Tsunami Relief Fund.  

In the elevator or lunchroom… not a day goes by where we don’t think and talk about our co-workers, friends, and family in the devastated region.   A t-shirt isn’t much, but it will help. It all starts with the thought, “What can we do?”