Reusable denim card holders and their recycled paper cards.
When I was a kid, whatever was in your hand – an empty milk carton, a broken fork, a headless Han Solo action figure – would just fall into the trash bin.
We seldom worried about sorting and recycling or even where all this stuff would pile up beyond some mythical, far-off dumpsite that would, somehow, never bother us.
Of course, we all know where that got us. We’ve all come a long ways in how we think. Large corporations talk about “greening their supply chains” and “sustainability,” but it often comes down to the little things.
One example: Next month, Gap will sell 100 percent recycled paper gift cards. While our company has an increasingly strong story to tell around its environmental responsibility, something like a gift card can also make a difference.
The cards are cool because, unlike their plastic counterparts, they can be tossed into your recycling bin with all the other stuff. Most plastic cards are made with PVC, which are much harder than most plastics (think yogurt containers) and require their own recycling process.
Also, even if you didn’t even recycle your paper cards, they’ll naturally degrade – leaving no toxic chemicals or residue behind. The paper mill that produces them for Gap, and the printer that prints them, are Forest Stewardship Council certified.
It’s just a card. But it’s something small and tangible that can make you feel good about the decisions you can make.