Well hello, Santiago, Chile!
This week marks Gap’s first physical foray into South America, with the first store officially open in Santiago’s Parque Arauco Mall. And it’s not just any ol’ mall—we’re talking a three-level center where fashion boutiques from famous designers like Valentino and Versace commingle with Chile’s major department stores like Falabella and Almacene Paris.
During my own trip to Santiago a few years ago, one thing I noticed was how European the city actually felt. And like Europeans, many of the Chilean locals appeared to celebrate America’s fashion culture through their own attire.
And, well, we’re off to a decent start. The Chile debut was our second-best franchise opening day so far, after Melbourne last year.