The official blog of Gap Inc.

Collaborative efforts boost Gap product design

Design, CompanyDylan DeSimone, Gap Inc. bloggerComment

Have you ever wondered how the pieces in your closet were created?

As you may have already guessed, many steps and hands are needed to bring the perfect pair of jeansscallop top or spring floral dress to our stores and then to you.

It all begins with a truly collaborative design process right from the start. One of the most exciting and innovative steps of the process is how we partner with our vendors. When we talk about vendors, we mean the partners who we work with to design and produce the perfect pieces of fabric – denim, twill, etc. – so that together we can create the clothes our teams have designed. Softness, texture, weight, scale, aesthetics, functionality – all these things, and much, much more, come into play.

Many times, designs are even inspired by the fabrics that are created for them.

Our collaboration starts with open, two-way conversations around the new fabric capabilities vendors are inventing and/or perfecting, and there’s input from all functions over what will work best for the customer. One constant filter is “What will shoppers love?” and “How can these pieces work for them?”

[EYE FOR DETAIL: Gap Inc.’s attentive process in the denim line]

Another major element of this partnership is our seasonal Development Trips. 

This is where Gap Inc.’s experts in design, merchandising, production, sourcing, vendors . . . everyone can be in the same room, working on the design, material and fit of a product together. 

Thanks to new and improved, close collaboration with our vendors, Gap Inc. teams are able to source exactly what the customer needs. This improved kind of partnership is not only carrying us to new and revamped concepts and stylish looks, but a quick product turnaround.

And it’s increasingly resulting in unique items.

Gap Inc.’s collaborative approach and emphasis on alignment is part of our evolution. The flexibility with our vendors allows us to innovate and explore what’s possible.

Shining a light on Equal Pay Day

Values, CompanyGap Inc. blogsComment

When Doris and Don Fisher opened the first-ever Gap store in 1969, they first also began to shape a culture of equality by contributing the same amount, and continuing to run the business as equal partners. This was in an era where less than 40 percent of women worked outside the home.

Fast forward to today, women now account for nearly 75 percent of Gap Inc.’s worldwide employee base and a majority of company management. From the field to headquarters, everyone truly has an equal opportunity to thrive.

Equal Pay Day highlights the lingering discrepancy in pay between men and women, as well as the progress being made toward closing the gender pay gap.

The good news is that every day is Equal Pay Day at Gap Inc., where women and men are paid equally for equal work.

[GET INVOLVED: #EqualPayDay]

In 2014, Gap Inc. made history by becoming the first Fortune 500 company to publicly confirm it pays men and women equally for equal work.

Third-party analysis showed no significant gender wage difference between the women and men at Gap Inc., thus confirming “equal pay for equal work.” Dollar for dollar, pound for pound, yen for yen. There is no gender pay gap across our global organization.

Two years after the official announcement, we were honored to receive the Catalyst Award, which is given annually to the company or organization that best exemplifies progress for women and diverse groups through workplace inclusion. And that practice is still going strong in 2017. Our culture of equality is at the heart of our business.

But there’s still work to be done—and there’s a way to keep track.  

Did you know Equal Pay Day has no set calendar date?

Instead, it’s dictated annually by how far into the new year women must work to earn what men earned on average the previous year. This year it falls on April 4, to represent the gender pay gap of 20 cents; it was last on April 12, 2016 (for a pay gap of about 21 cents) and the 14th in 2015 (22 cents pay gap). To go back even further, in 2005 it was held on April 19.

While this latest nine-day leap from 2016 to 2017 looks to be the most substantial one yet, we remain quite a ways away from our goal of total equality. Women on average still must work a little over three more months to earn what their male counterparts earn on average for the same job.

So, what a man makes in 12 months, a woman must work 15 months or more to earn the equivalent amount. The missing 20 cents or 20 percent adds up.

[SUSTAINABILITY: Working for Greater Equality and Opportunity]

Needless to say, this also impacts long-term earnings over the span of a career – adding up to nearly half a million dollars over the life of the average women’s career. Progress in the U.S. has been incremental, at best, but has continued to lag especially for women of color. And we’ll continue to underscore the unequal wage scale publicly in an effort to evoke change.

Our mission is to promote equality and provide real advancement opportunities for all.

At Gap Inc., we believe our business succeeds when everyone has the chance to stand tall as equals. By always striving to meet the standard of equality set by our founders, we can unlock possibilities—both for our company and for the people touched by our business.

#WeAreGapInc: Meet Melissa Fifield

PeopleGap Inc. blogs2 Comments

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

In perfectly pointed leopard-print pumps paired with cuffed jeans and a tailored wool blazer, Melissa Fifield, Senior Director of Sustainable Innovation at Gap Inc., strides onto our set – smiling and poised. Her style and sense of humor are immediately apparent, but what's also clear after only a few moments of talking with her is her passion for the work she does.

"When I met with some of the women in our P.A.C.E. program, I was blown away by how much we take something like clean water for granted," she said. "The investment we [at Gap Inc.] make in clean water and conservation in our processes and our communities really makes a difference for the women who make our products."

“Sustainability" is a term that gets thrown around a lot in the retail industry these days — a sign of progress in terms of consumer and brand awareness of the many environmental impacts of the industry. But Melissa has been working on sustainability in retail here at Gap Inc. since a time when it wasn't so trendy. As someone who has devoted the better part of her career to not only the concept of sustainable solutions in retail, but also the practice, she understands what it takes to truly have an impact on the environment and the people living in it.

What do you do for Gap Inc.?

I help improve conditions for the planet and the people affected by our industry through innovations in the product we make and sell.

What inspires you?

My team — they are rock stars! Smart, savvy, compassionate, and committed to driving our values into everything we do.

Style personality

Practical. Call it “pragmatic preppy." For me, my style needs to look professional, but also work for all the activities in my day.

Go-to outfit

Jeans and a blazer. I'm rocking my go-to today!

All-time favorite piece of clothing

My Gap denim jacket. It's been to at least seven countries so far.

Last purchase

Sneakers for my 5-year old daughter. She's rough on shoes!

What you've learned from customers

Feedback matters! Making your voice heard can make a difference.

Favorite Gap Inc. moment

Helping to launch Gap(RED). I just wish I had the chance to meet Bono when he was here at the office!

First job

Store Associate at Surf & Skate. It was a retail store in Modesto, California.

Epiphany moment

Meeting women in the factories that make our clothes and seeing firsthand how the commitments Gap Inc. makes to them impacts them and their families, in real and tangible ways. It was truly the moment when I realized what we do really matters.

Always puts you in a good mood

Dessert. Yum!

Theme song

“Don't Stop Believin'" by Journey

Something people don't know about you

I'm the first in my family to get a 4-year college degree.

Explore how Gap Inc.'s Sustainability team is working to reduce the company's water footprint. 

Discover more #WeAreGapInc profiles.

Women+Water: Doing our part to address the Global Water Crisis

Values, CompanyMelissa Fifield, Sr. Director, Global SustainabilityComment

When you think of a company the size of Gap Inc., saving water may seem like a daunting task. And, it is! It's not always easy to know how our company can make quality, on-trend jeans and Ts while also making sure it's done ethically and in a way that protects natural resources for future generations. But that doesn't stop us from trying.

At Gap Inc., we believe water is a human right, and we take seriously our responsibility as a global business to make a positive impact. One of the most critical and urgent challenges we face is water. Today, the global water crisis leaves more than one in six people worldwide without access to clean and safe water; and unfortunately, women — who are at the heart of our business — are most affected by water issues.

I'm proud that Gap Inc. has always been committed to doing business in a way that is not only good for customers, but also good for the communities where we live and work. In my role as the head of our Sustainable Innovation team, we're working with leaders across our global enterprise to identify and test solutions that will help us continuously improve on our performance, including reducing our water footprint.

In celebration of World Water Day, I'm proud to share that Gap Inc.'s suppliers have saved more than 750 million liters of water since 2014 – that's enough to provide every person in the US with one days' worth of drinking water. And we plan to help them save an additional 1 billion liters of water in 2017.


Well, it always starts with people – we estimate that through our value chain, we touch the lives of 2 million people – this includes those who touch our business from cotton and fabric production, to those who cut and sew our garments. Eighty percent of those people are women.

It's imperative to us that we invest in programs that not only ensure that the people who make our clothes work in safe, fair conditions but also that they are treated with dignity and respect. Through our Code of Vendor Conduct, we ensure that the individuals who work in our factories have access to safe drinking water, and sanitary and functional toilets, among other fundamental safeguards.

Through our Women + Water program, we're working to help communities touched by our business improve access to clean water and sanitation. We've integrated water, sanitation & hygiene (WASH) curriculum into our P.A.C.E. program, and have partnered with organizations such as WaterAid, Water Health International and Swasti on a variety of initiatives to support community WASH awareness, education and water access in India.

We also have an opportunity to design our products in ways that use less water in manufacturing. Gap's Washwell program, for example, reduces the amount of water used to finish denim, saving more than 30 million liters of water to date. And because cotton can be an extremely water-intensive fiber, last year Gap Inc. made a commitment to the Better Cotton Initiative (BCI) to support the improvement of cotton farming practices globally. Since 2016, Gap Inc. has sourced more than 11.5 million pounds of Better Cotton – enough to make 7.4 million pairs of jeans.

I'm incredibly proud and humbled by our progress to date, but I know we still have a lot more to do. Cheers, and thank you to you and all of our partners who have helped us along this journey!

Product in motion: Gap Inc.’s photo studio captures clothing to fit your lifestyle

Design, TechnologyKelly Flanagan and Brooke Ginnard, Gap Inc. bloggersComment

Design is in the details. And it takes obsession with detail to breathe life into that irresistible piece of clothing. These are the people behind the scenes at Gap Inc. — the dedicated professionals who push themselves every day to create customer experiences that resonate. Get to know these heroes of their craft.

“Shopping" no longer just means shopping in brick and mortar stores. Browsing and buying online has become one of the primary ways we all shop. But have you ever wondered what's behind the experience of shopping online?

Enter Gap Inc.'s Photo Studio. The San Francisco-based team captures all of the photos found on,, and with the goal of helping online shoppers evaluate clothing length and fit, fabric thickness and texture, and how well their potential purchases will pair with different outfits — all without trying on a single piece.

Although Gap is currently testing a virtual dressing room, photography is often the first point of contact brands have with their customers — whether that's in the form of marketing campaigns, advertising, content on social media, or on ecommerce sites — and it's the main way online shoppers evaluate whether or not to pursue the product they're interested in all the way through to checkout, or abandon their shopping carts entirely. (Think of your own experience in this regard: How do you navigate buying something online?)

To make that online shopping experience even more dynamic than it is today, the Photo Studio at Gap Inc. is experimenting with a new three-dimensional approach to the way in which its brands highlight clothing online. Studio teams work with brand styling and merchandising teams to capture clothing from different angles, on models presenting lifelike poses — ideally allowing shoppers to see how each piece falls from all angles, get inspired by the different ways to wear and style clothing, and eventually imagine how it may fit into their own lives (and wardrobes).

“Everything that we're doing here is aimed at helping our customer better understand how a piece of clothing will fit," explains stylist Katharine Adams. “We also try to inspire them to see themselves in the clothing."

Teams at Gap Inc.'s Photo Studio are divided by brand, ensuring that the product styling, model styling, art direction and overall look-and-feel are authentic to the unique brand being showcased, so that each brand feels distinct.

The folks at the Photo Studio are a talented bunch. They're flexible enough to pivot to the needs of each brand, but one of the most valuable parts of their process is that this kind of streamlined, all-in-one approach to online product photography allows Gap Inc. brands to share learnings with one another, experiment with different photography styles, and really learn what kind of online experiences their customers are interested in — across Gap Inc.'s entire portfolio of brands.

Learn how Gap is testing a virtual dressing room.

Meet the woman who makes fashion float: Tips and tricks for styling for the perfect laydown photo from a Gap Inc. Photo Studio stylist.

#WeAreGapInc: Meet Tracy Villanueva

PeopleGap Inc. blogs2 Comments

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

It's a solid bet that Tracy Villanueva will have you laughing within minutes of meeting her, whether it's because of her sense of humor or her wonderfully infectious laugh. (It was both in our case.) But outside of the laughs, which are aplenty, this sneaker-wearing athleisure lover is event planning for Gap Inc., running a popular calligraphy business (or “side hustle" as she calls it) with her sister, and showering her nieces with affection, FaceTime sessions and craft supplies. Take a peek inside her world and hear a story about reinvention: Get to know Tracy.

What do you do for Gap Inc.?

I'm an event planner on the Global Events team at Gap Inc. and we support events across the enterprise. Our scope covers onsite events, like all-hands meetings at HQ locations, to the large brand field conferences that take place all over the world.

What inspires you?

I love being creative and seeing the creativity of others — especially in the hand-made community. There are so many talented artisans out there!


Style personality

My co-worker told me she would describe my style as 'elevated athleisure.' *chuckles*

Go-to outfit

A comfy tee, my BR moto sweater, Stan Smiths and Old Navy sculpt jeans.

All-time favorite piece of clothing

My very first pair of Athleta city pants. They are a few years old and still look great! I wish they still made this cut. It's kind of baggy at the top and the legs are fitted, and I just love the way they look.

Last purchase

A Valentine's Day card kit for my 7-year-old niece. We like being artsy-craftsy together.

What you've learned from customers

Our customers want to have fashionable options, for all body types, and at a great value.

Favorite Gap Inc. moment

In 2013 we had our first ever cross-brand field conference at Moscone Center here in SF. More than 4,000 of our employees from all over the world attended. We incorporated a nod to our heritage by creating a replica of the original Gap store on Ocean Avenue right in the event space. On the first day of the event, Doris Fisher pulls up in front of Moscone in her vintage, wood-paneled station wagon and walks in, right past the "store." It was such a moment. So many people and years and work coming together in that one spot. How cool is that?

First job

I was a teacher's aide at a daycare when I was in high school.

Epiphany moment

When I rediscovered my passion for calligraphy about a year ago. I found out that I still have it in me to be creative. Honestly, I never thought I would recreate myself as a creative (and make a profession out of it!) at this point in my life. My dad was an artist, so I've always had it in me, but once I stumbled across my love for calligraphy and decided to do something with it, I had this feeling of, "This is what I'm supposed to be doing." It's an incredible thing realizing that you can reinvent yourself and take your personal passions in any direction you like, no matter where you are in your life or career.

Always puts you in a good mood

FaceTiming my two nieces. They are crazy!

Theme song

My walk-on song (in my head) is PYT by Michael Jackson.

Something people don't know about you

I used to have a beauty mark on my top lip.

Discover more #WeAreGapInc profiles.

Three-step guide for women seeking mentorship, career boost

Company, ValuesKirsten Berg, Gap Inc. bloggerComment

March is Women’s History Month, a time dedicated to celebrating the contributions of women in history and in today’s society.

To applaud the efforts of the many women who keep our company running and provide them with the tools they need, GapWIL (Women in Leadership), a Gap Inc. resource group for employees supporting women’s professional growth and development, held an event at our San Francisco headquarters focused on how women can increase confidence in the workplace, and ultimately, push their careers to new heights.

Here’s what we learned…

Mentorship can pave the road to success. It’s all about gaining knowledge from someone that’s been there.

Now here’s the hard part for some – it’s understandable that you could become shy when it comes to asking someone you admire to be in your corner. You’ve looked up to this person, perhaps they’re a superwoman in the industry and deep down you know they have a lot to offer you.

If you’re at all nervous to put yourself out there, here’s a few tips on how to ask:

1.     Exude confidence: Know you’re valuable and bring something to the relationship

2.     Lean on the facts: Take time to express how you’re prepared to deliver, in bullet point form if it helps

3.     Don’t limit yourself: Consider creating relationships with not one, but two sponsors within your company

And remember, at the end of the day, if you don’t ask, you don’t get. You’d be surprised what people would be willing to do for you if approached.

But the onus is on you to pop the question…

The work doesn’t end after you’ve asked for and confirmed a mentor, that’s only when it begins. And the first step is communicating to your mentor what you’re after and how you see yourself getting there. That will allow him or her to get a better grasp on your goals and come up with a plan for you to follow.

[JOIN OUR TEAM: Gap Inc. Careers Site]

Articulate your vision—where you see yourself in 5-10 years, what you’re willing to sacrifice, what your strengths are and how you can lean on them to consistently make headway. And don’t be afraid to mention your weaknesses, either.

All this, and more, should be communicated concisely to your mentor.

Mentors are only as helpful as you allow them to be. If they understand exactly what you need, it’s more likely your relationship will move forward and bring you closer to your goals.

Believe in yourself and what you’re doing, always and without hesitation.

If you don’t fully believe you can reach your goal(s), and don’t have a plan for getting there, the odds are high you’ll come up short.

Additionally, celebrate your successes when possible!

Confidence builds through a series of small steps. So, when you conquer a goal, celebrate it! Then, get ready to go for an even bigger risk. It’s about positivity creating more positivity.

If you execute this plan, you’re sure to position yourself for success! Now go out there, dream big and be whoever you want to be.

Gap celebrates 10 years in the GCC

CompanyGap Inc. blogsComment

For the past 10 years, Gap brand and franchise partner Al Tayer have been bringing the best of American, casual style to the GCC with now 17 Gap stores across the UAE, Kuwait, Qatar and Bahrain.

Gap UAE also hit another milestone on February 9, launching the first franchise-owned Gap Factory store, bringing a new extension of the brand to shoppers in Dubai. The store is based in the newly-launched Meeras Outlet Village Mall and has already been a huge hit.

“Since the launch 10 years ago, Gap has become a go-to for shoppers in the Middle East. We're excited to bring another extension of the brand to the region with Gap Factory, allowing fans to enjoy Gap's casual style at an exciting price point," says Facundo Ginobili, Vice President of Business Development and Strategy for Global Franchise.

To celebrate 10 years, Gap offered a limited-edition T-shirt and hoodie range available only in the Middle East. The exclusive tops for women, men and kids showcase the skylines of Dubai, Abu Dhabi, Oman, Kuwait, Qatar and Bahrain, as well as the symbolic UAE falcon and '10' embossed prints as a tribute to the region with thanks to the Gap customers that have supported the business for the last decade.

The team worked with local bloggers, influencers and employees with a 10-year connection to the brand to produce celebration-themed social videos. Rocking their Spring favorites, each showcased their enthusiasm for the Gap brand and 10-year anniversary.

Congratulations to Gap and Al Tayer on 10 successful years!

#WeAreGapInc: Meet Kindley Walsh Lawlor

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

Nineteen years at a company teaches you a lot, but more importantly, it means that the people you work with become family, and what you do every day becomes your life's passion. Such is the case for Kindley Walsh Lawlor, newly appointed Vice President of Gap Inc.'s P.A.C.E. program, which launched 10 years ago. Growing up in the mountains of Vermont, Kindley's parents always made it clear that “You are never better than someone because you have something that they do not," as she puts it. This simple philosophy has informed much of Kindley's career and the issues to which she's devoted her time — personal and professional.

Nearly 20 years here means she's not only grown up in the retail industry, but she's also grown with it as it's matured and evolved. As she's grown, she's continued to hone her focus on what moves her: women's advancement and the women who make our clothes. At a company devoted to empowering women near and far, Kindley's made a mark, and exemplified the power that women have when they celebrate and support one another, regardless of how many oceans may separate them. We sat down with Kindley and got to know her better, hear some of her incredible stories of the women she's met on her travels, and ogle her impressive turquoise jewelry collection.

What do you do for Gap Inc.?

My work centers on women globally who would benefit from the P.A.C.E. (Personal Advancement & Career Enhancement) program, focused on both work and life skills. P.A.C.E. curriculum is translated and contextualized for the women's local setting and focuses on things like communication, water, sanitation and hygiene, and financial literacy. Our goal is to help women's voices become stronger so that they are confident in raising those voices when it comes to decisions for themselves, their families and their jobs.

What inspires you?

Creativity. But what I mean by that is being creative about being creative! I see creativity in everyone — certainly in painters and sculptors, but I see it in sewing workers who use their hands to create beautiful things, in farmers who grow something to feed or clothe us, and in kids who feel limitless in how they can express themselves.

Style personality

Boho chic :)

Go-to outfit

Boots, jeans, handwoven blouse, turquoise and silver Native American jewelry.

All-time favorite piece of clothing

Custom cowboy boots that celebrate my 20th wedding anniversary. (They are covered in little nods to my life with my husband and my kids.)

Last purchase

Books! I read constantly when I travel. (When I'm not doing needlepoint, that is!)

What you've learned from customers

That they want it all from us — great product, high quality, and fair treatment of people who make the clothes.

Favorite Gap Inc. moment

The moment I realized that my knowledge of the apparel supply chain could help improve the lives of the women who make our clothes.

First job

Typing real estate appraisals in a small ski town in Northern Vermont.

Epiphany moment

If I'm going to work every day, I want to do something that my family will be proud of me for — it was the instigator for me to move to Sustainability the year my first child was born.

Always puts you in a good mood

Music, my family, pasta :)

Theme song

"Take It to the Limit" by The Eagles. I love a good road trip song, and one that sparks memories, and that song always hits both of those marks for me.

Something people don't know about you

I was the weird kid in high school. Or maybe that's still apparent?

Discover more #WeAreGapInc profiles.

#WeAreGapInc: Meet Tetsuya O’Hara

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

When asked about his personal style, Tetsuya O'Hara started our chat with warmth and wisdom (as is his way). “A zen master would say, 'the more you know, the less you need,'" he said with smiling eyes, and you'd be hard-pressed to find another phrase that sums up Tetsuya's approach to just about everything in life, including personal style. But his minimalism is combined with an extraordinary energy to constantly think outside of any proverbial box, which is one of the reasons we're so happy to have him on board leading our new technical innovation center, created to drive leading-edge advancements in areas such as product innovation and sustainability. (His actual title is VP of Innovation at Gap Inc.) Read on for more of Tetsuya's nuggets of wisdom, find out about the adventures some of his clothes have been on, and hear about the time he met the person who changed his life forever.

What do you do for Gap Inc.?

Build a real competitive advantage by implementing the game changing innovation for all of our brands in our portfolio: all the way from value to premium.

What inspires you?

Nature! People are part of nature. So when I'm in nature, I feel like I've come back... I feel like I'm home, my real home.

Style personality:

Zen Simplicity

Go-to outfit:

Always includes Gap's 4-way stretch jeans.

Last purchase:

BR Todd & Duncan Cashmere Sweater

What you've learned from customers

Often times, customers may not know what they're looking for. It's our job to inspire them, and address their needs (especially the ones they may not know they have).

Favorite Gap Inc. moment

When Sharon Stone wore a Gap turtleneck to the Oscars in 1996.

First job

Sailcloth R&D engineer at Teijin Limited Japan back in 1985.

Epiphany moment

When I first met Yvon Chouinard, founder of Patagonia, in 1993. He showed me how important it is to have a lifelong goal guiding you, and how it's absolutely possible to have a successful, mission-driven business.

Always puts you in a good mood

Snow, waves, and wind.

Theme song

"Fantasy" by Miles Davis.

Something people don't know about you?

I recently started learning MMA.

What does innovation mean to you?

Change the world for the better.

Discover more #WeAreGapInc profiles.

Gap + Bombas: Helping the homeless one sock at a time

ValuesLiz Nunan, Gap Inc. blogger2 Comments

Today Bombas, the sock company with a mission, is hosting its first-ever 60k Day to help the homeless in New York City. On any given night in New York City there are 60,000 homeless men, women and children. 60k Day is a social good initiative Bombas is leading, to unite 60 New York-based companies to volunteer and support 60 New York-based shelters and service centers, to collectively donate 60,000 pairs of socks in one evening, as well as participate in other onsite volunteer programming.

Gap is super supportive of Bombas's mission, and we are very excited and humbled to be participating in this event. So, we wanted to share some background about Bombas straight from the mouths of the company's founders, Dave Heath and Randy Goldberg.

Can you tell us the Bombas story — how you started, your inspiration and mission, where you are today?

Dave: We originally came up with the idea for Bombas after seeing a quote that said socks are often the most-requested clothing item at homeless shelters across the U.S. We were pretty struck with awe after reading that — realizing that something so small, something we took for granted, could be a luxury to someone else. We knew we had to do something.

Randy: Taking inspiration from the give-back business model, we realized the issue could be solved with a similar model. To donate a lot of socks, we knew we'd have to sell a lot of socks. And to do so, we'd have to carve out a space in an already-saturated market, and create a product people loved. So we looked at every pair of socks out there, identified our own pain-points with socks (they wouldn't stay up, the toe-seams created irritation, the material felt stiff), and worked with manufacturing partners to focus on comfort and function, incorporating several improvements and new technologies. Once we finally nailed it, we launched the brand and committed to donating a pair of specially designed donation socks for every pair we'd sell.

Dave: Since launching in late 2013, we've now donated more than 2 million pairs of socks to more than 600 giving partners, who support those who are homeless, in-need or at-risk across the country.

Why is it important to you to be a company that gives back?

Dave: For us, Bombas doesn't exist without the mission to give back. We founded this company solely to help solve a problem we learned existed in our community, and that mission continues to drive us every day. As a company, we regularly volunteer within our community, and on the first day for any new employee, they are given 10 pairs of our donation socks to hand out on their commute to work. It's the in-person interactions with the community that continues to fuel and inspire us to continue doing what we do every day.

How did your relationship with Gap begin? We were really excited to be a part of your 2015 goal to donate 1 million pairs of socks to homeless shelters.

Randy: The partnership with Gap was a really big moment for us, and actually happened pretty organically. We had started to gain some national exposure and traction, and the Gap team reached out to discuss a small capsule collection for the holiday season. We started to design a limited-edition collection in the Gap holiday colors, and from there the partnership grew to support our mission even more. We were ecstatic when Gap agreed to adopt our mission, and help us donate a pair of Bombas donation socks for any socks sold at Gap during the holiday season. It was incredible to see how quickly we were able donate 1 million pairs, and having the support of a company like Gap was really unbelievable.

How do you want your products to make people feel? How do you want to affect people's everyday lives?

Randy: Our products are designed to provide the ultimate level of comfort, to enable our customers to feel supported in their everyday lives — whether that is working, going to class, taking care of the kids, working out, or just lounging around.

What is the end goal of all of Bombas' efforts? How can people get involved?

Randy: The long-term goal is to eclipse the reason we started in the first place, and have such an impact so that socks are no longer a highly requested item at homeless shelters. In the meantime, we'll remain committed to continue participating in and facilitating social good activities, volunteering and supporting charitable partners, hoping to encourage others to do the same.

BR’s Michael Castellano dreams in prints and patterns

Design, PeopleBrooke Ginnard, Gap Inc. bloggerComment

Design is in the details. And it takes obsession with detail to breathe life into that irresistible piece of clothing. These are the people behind the scenes at Gap Inc. — the dedicated professionals who push themselves every day to create customer experiences that resonate. Get to know these heroes of their craft.

Banana Republic print design room Michael Castellano 2.jpg

Take a look around you: Is there a wall nearby with an interesting texture? Are the tiles beneath your feet in a particularly colorful mood?

Michael Castellano could make a print out of that.

In fact, he wants to! The Banana Republic designer for men's prints is inspired by anything and everything around him. Walking through his New York subway station, he'll stop to ponder how his BR team could decompose the tiles on the wall to create an original geometric pattern. When hiking, he'll venture off trail to snap photos of tree bark. (He has an entire digital folder on his desktop dedicated to different tree patterns, which he uses to create textures for graphics, or even an original camouflage.)

When we speak, he pauses to point out a textured wall nearby: “If I scan a piece of this wall and use it on top of a graphic, it could make a really cool washed-out effect."

Michael is constantly on the hunt for new prints, and for that extra something special that catches your eye, transforming an existing pattern into something truly unique.

“I want our guy to feel special in whatever he's wearing," Michael says. “If he's wearing our garment, or our print or our yarn dye, I want him to be like, 'This is cool because of this detail — it's special. And it makes me feel good; it makes me feel confident.'"

Each shirt has an entire team of designers, merchants, fit technicians, production specialists and fabric sourcing experts weighing in to make sure each piece reaches that special status. And when it comes to prints, a lot of the conversation centers on color and scale.

“We have a print that has 12 different color positions, so you can color that print in a seasonal palette 70-100 different ways if you really wanted to. There's always that, 'Can we make that brighter?' or 'That looks too bright — can we make this softer?'" Michael says. “There's always a back-and-forth until we get it just right."

Getting each piece just right, in a place where you feel special wearing it, can be all-encompassing — to say that Michael dreams in prints would not be an exaggeration.

“If I've worked on a pattern all day, and then I'm working on the colors — different colorway versions of the pattern — I'll literally see color combinations in my sleep of like, a plaid," he laughs. “It's crazy."

At the beginning of each season, Banana Republic design teams get together to brainstorm and talk through the creative concepts and themes that inspire each season's collection. Designers are looking at people and places near and far, taking cues from fashion trends — both on the runways and on the streets — and finding inspiration in regions of the world, a style of architecture, or a blend of colors they may encounter “in the wild."

From there, the design team starts pulling images, prints and patterns that fit into that season's concept to flesh out the theme and give it texture. They'll pull from their design libraries and from the Gap Inc. archives studio, too, and start sketching early versions of original designs.

“We get all of these tools together on our boards, flash it through the teams and see where we want to go," Michael explains. “It's all organic and really fun; we all chip in."

That collaborative, creative, energetic environment is what fuels Michael's obvious passion for Banana Republic, and for his job. After graduating with a degree in graphic design, Michael started his career at BR doing graphic work on a freelance basis. From there, he got to know the prints and patterns team, became enamored with textile design, and the rest is a very colorful history.

“I started delving in, getting more involved and asking questions: 'What does this do? What's that program? What are you guys doing here? What's the essence of this print?'" he recalls. “It was like I was a sponge, honestly, learning as much as I could from whoever I could."

That passion and enthusiasm for the craft is still with him more than ever. Nine years later, he's an expert in the prints and patterns design process, but that drive to learn and tackle new challenges is still well-met within the brand. He's still learning from people every chance he gets, and is constantly working on new projects.

“We don't just work on print; we don't just work on yarn dye and woven shirts and plaids and stripes. We work on socks, boxers, graphics for T-shirts, stripes and layouts for knits, scarves, accessories like bags, and camouflage for outerwear… That's really what I'm passionate about — the variety," Michael says.

“It's cool, and it's new and it's unexpected and it keeps you on your toes. It's so much fun here."

Mobile Checkout is coming to a store near you

Company, TechnologyLiz Nunan, Gap Inc. bloggerComment
Mobile Checkout Gap Inc.jpg

Imagine walking into a Gap store and having an associate check the inventory for the item you want, open up a credit card, or sell you your new jeans….all without waiting in line.  Creating the right shopping experiences that customers love is something we’re thinking about every single day across our portfolio of brands, and these scenarios are becoming a reality for many Gap Inc. customers.  

Investing more in customer experiences and new innovations is a top priority for us. And, when we talk about innovation, we don’t just mean ecommerce and mobile experiences – we’re also talking about our stores. We’re thinking about how to bring to life new initiatives and conveniences that will be the most valuable for our customers.  

One of those initiatives is investing in mobile devices for our stores, which places a wealth of information right in the palms of our sales associates’ hands. In today’s earnings press release, we shared that mobile point of sale functionality was expanded to about 20 percent of the Gap Inc. U.S. fleet in fiscal year 2016. By equipping our sales associates with these devices, it fundamentally changes the interactions between our customers and our associates – with a swipe of the finger, associates can check on the availability of items, point shoppers to a nearby location if they don’t have exactly what they want in store, utilize Reserve in Store  and Order in Store, and more – this can all be done quickly so customers can get what they need and get on with their day.

These mobile devices are currently in around 2,000 stores across the country, and now over 450 stores can conduct mobile checkout transactions. This means shoppers at select U.S. Gap, Gap Factory, Banana Republic, Banana Republic Factory, Old Navy and every one of our 130 Athleta stores can look forward to quick transactions with no need to wait in line.

This investment will also change how we approach the design of our stores. In some locations, this could mean fewer registers with more space to shop. So far, the change to mobile checkout has been positively received by customers, and we’re excited to continue to roll out to more stores in 2017.

#WeAreGapInc: Meet Keith White

PeopleGap Inc. blogs2 Comments

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Introducing our new weekly series, highlighting just some of the many people who make Gap Inc. great. #WeAreGapInc

If you were to combine the toughness of a sturdy pair of boots with the feeling you have when you catch up with an old friend over many smiles and laughs, you'd essentially have Keith White, Senior Vice President of Loss Prevention and Corporate Administration at Gap Inc., who is equal parts no nonsense and unendingly warm. We spent some time with Keith to talk about community, first jobs, epiphany moments, and the boots that got him through all four years of college.

What do you do for Gap Inc.?

I lead Loss Prevention and Corporate Administration.

What inspires you?

The opportunity to make a difference every single day!

Style personality:

Cool as the other side of the pillow.

Go-to outfit:

A pair of Gap straight fit jeans, my BR half zip Cashmere sweater and my brown or black leather blazer! Are you still doubting if I'm cool?

All-time favorite piece of clothing:

A pair of non-branded boots that I wore all four years in college. They saved me from the snow, ice and rain many a day. I retired them as soon as I could afford a new pair and they have a coveted, warm dry spot in my garage. They'll have a chapter in my book for sure, between each line of pain and glory…

Last purchase:

Kuna; it's a home security system built into an outdoor light that you can control from your phone. Did I mention I was in Loss Prevention?

Why do you volunteer?

I think volunteering has a connotation that it's extra, that it's not a part of your normal routine — it's what you do when you have extra time, extra energy. But for me, it's essential to share my gifts and talents with people and in places that wouldn't ordinarily have access to it.

What does community mean to you?

Everything! It's like oxygen, it can sustain and produce life when it's good, but it can do the exact opposite when it's bad.

What you've learned from customers:

You have to really love serving others or you're in the wrong business.

Favorite Gap Inc. moment:

Attending Don and Doris Fisher's 50th wedding anniversary in the 7th floor Cafeteria at 2 Folsom and it was wonderful!

First job:


Epiphany moment:

Realizing that you can never ever let anyone define how you feel about yourself!

Always puts you in a good mood:

Music and hanging out with my family. (They are so funny.)

Theme song:

"Aint No Stoppin' Us Now" by Mcfadden and Whitehead

Something people don't know about you:

I'm heavily involved in the Youth Ministry at my church.

Why would you encourage people to get involved in communities?

If life can be better for us all collectively, then it's maximized individually.


Discover more #WeAreGapInc profiles.

Athleta Stands with and for our planet

Company, ValuesCarlee Gomes, Gap Inc. bloggerComment

At Gap Inc. and our family of brands, we operate with the mindset of making a positive impact on the communities and the people that our business touches. That means we're focused on not only lessening the impact our business has on the environment, but also on helping people reach their full potential.

With programs like P.A.C.E. and This Way Ahead, and our climate change work with Low Carbon USA (just to name a few), we've put real time, resources, and energy into making a positive impact on people and the environment across our organization, and this year we're more focused than ever.

A strong example of this is Athleta kicking off 2017 by reinforcing its commitment to sustainability. In its catalog and a new sustainability destination on, the brand is sharing how it is lessening its impact on the environment — through choices such as using more organic cotton and recycled polyester; and how Athleta supports the people creating its apparel through participation in P.A.C.E. and the introduction of Athleta's first Fair Trade Certified™ apparel in partnership with Fair Trade USA.

“We all live in a world of limited resources. As a leader in the apparel industry we have a responsibility to think about the impact of our choices on our planet," says Athleta's President Nancy Green.

The partnership with Fair Trade USA exemplifies the brand's commitment to improving the lives of women — specifically the predominantly female factory workforce. For every Fair Trade Certified™ garment sold, Athleta pays an additional financial premium directly back to the people who made it who then collectively decide how to invest the premium to support their community.

And there's more to the story. The teams at Athleta are constantly thinking about how to be better for their customer and our planet, because, as Nancy puts it, “Athleta apparel is created for — and by — women who see the earth as their playground and want to protect it."

Learn more about Athleta's sustainability efforts here.

Spring pops: Fashion Week hits Banana Republic stores

DesignBrooke Ginnard, Gap Inc. bloggerComment

For most of us, Fashion Week conjures images of fabulous street style outfits posed and primped, and cool, perfectly poised models gliding down a runway wearing beautiful clothes, with every detail ticked, tied, and tended to. But Fashion Week is changing. Runways are evolving and brands are bringing the latest fashions to life in ways where not only the fashion elite can participate, but everyone.

As Banana Republic heads into New York Fashion Week, some of the brand's most talented people are working feverishly behind the scenes to prepare. This Spring, that behind the scenes work involves bringing the collection to life in stores and online to find new ways to give customers access to the pieces they want, when they want, where they want.

As the next evolution of See Now, Buy Now, Banana Republic's Global Style Ambassador Olivia Palermo worked with the brand's teams to create a series of pop-up shops for customers to style themselves for Spring.

Jennifer Dulay, director of windows and in-store creative for BR, and Peter Alwast, senior manager of BR interior design, are two of the people working around the clock this season to bring the pop-up shops to life.

We asked Jennifer and Peter about how they create experiences for customers, what it's like to work with Olivia Palermo, and got a behind the scenes scoop on the finished pop-ups themselves — which they describe as "a juxtaposition of an eclectic, modern New York apartment curated with unique pieces of art and photography to showcase the beautiful product."

How do the BR pop-up shops tie into the NYFW experience?

Fashion Week brings so much energy, and Olivia has been so inspiring in the way she styles our product. Why not share this with our customers during Fashion Week? We think it is perfect timing.

Why a pop-up shop?

The pop up creates a sense of discovery for the customer, and allows her to gain a sense of Olivia's amazing eye for styling and how she takes a modern twist on some of our iconic classic pieces. You have confidence as a shopper that you are going to find that special piece to add to your wardrobe and your own personal style.

When you have such a beautiful unique space like this, as an example here in Soho, it is very different from the average retail space. Not only is the space intimate and beautiful, but the product is merchandised in a unique way, and mixed with items that may surprise you.

How did your team collaborate to bring this to life?

We just started with an inspiration board of Olivia's favorite things, and brought it together with our BR aesthetic.

The pop-up was inspired by Olivia's sense of style, her eclectic taste for art, vintage photography, with a little polished edge. The Banana Republic and third-party product was handpicked by Olivia herself, which makes it really special.

It was a natural partnership, as she has the love of the arts and fashion, which created the perfect collaboration for Banana Republic.

What's your favorite part of the shops?

Being able to transform a common retail space into something unexpected for our customers to experience.

The goal is to be able to have our customers experience the amazing partnership, and step into a shop that feels intimate, inviting, with a sense of curiosity.

What was the biggest challenge in bringing the experience to life?

Projects like this are always a challenge, especially as you get closer to final execution. What makes the difference is the amazing BR team that worked together to make this happen, as well as Olivia, who has been inspiring and wonderful to work with.

Visit one of the pop-up shops, featuring Olivia Palermo's picks for Spring 2017, at Banana Republic's SoHo store in New York, the Grant Street store in San Francisco or The Grove store in Los Angeles February 9 through March. The SoHo store will live year-round, and be refreshed seasonally with new picks from Olivia Palermo.

Alternatively, visit your local store or Banana Republic online to shop the collection.


Gap Launches Limited-Edition ’90s Collection

Design, CompanyLiz Nunan, Gap Inc. bloggerComment

The '90s are having a fashion moment. And, it's almost impossible to think about classic white collared shirts, pleated khakis and bodysuits of that era without thinking of Gap. This was the decade where grunge, minimalism and casual streetwear all blended together to define fashion that feels as fresh today as it did then.

Today, Gap is announcing the brand's first-ever '90s Archive Re-Issue Collection, a capsule featuring 37 pieces for men and women brought back to the racks straight from the brand's '90's collections.

The design team came up with the idea for the collection after multiple visits to Gap's on-site archives studio in New York where the company houses key fashions from all of brands spanning the course of the company's 46-year history. After pouring through racks and racks of some of the brand's most beloved styles, the team realized that so many key '90s fashions are not only relevant today, but many of these timeless pieces are so uniquely Gap.

Some of the key pieces from the collection include:

The Pocket Tee
Originally introduced in 1994 in 21 colors. It's the quintessential tee that goes with everything.

The Mockneck Tee
This casual staple was worn everywhere from the mall to the Oscars and is back in black and white.

The Pleated Khaki
Once the staple of casual Fridays, khakis are getting a new life in 2017.

The 10-Button Tee
This was Gap's first ever product to generate more than $1 million. Many tried to copy it, but none could ever be the original.

This reissue is a true homage to some of our customers' favorite '90s trends. In fact, the design team was so committed to the authenticity of the project, that the pieces will feature the exact same tags, trims, hardware and denim washes that some may still have in their drawers.

"We were determined to replicate the same color and washes of the original denim pieces from the '90s using our current fabrics, some innovative wash techniques, and a sustainable process. We sent our manufacturing partners photos, swatches, and multiple samples to make sure we got everything exactly right," said Natalie Nelson, Wash Manager of Gap's denim design.

To celebrate the launch of the collection, Gap teamed up with the offspring of some of the famous faces featured in our '90s campaigns. The film entitled 'Generation Gap' celebrates our iconic ads Mellow Yellow, Crazy Little Thing Called Love and Just Can't Get Enough with a modern twist featuring a cast of emerging talent. It includes Demi Moore's daughter Rumer Willis, Diana Ross' son Evan, Steve Tyler's daughter Chelsea and Jerry Hall's daughter Lizzie Jagger as well as a surprise special guest appearance from Naomi Campbell.

The collection is available online and in select stores globally starting February 7.

Take a look inside the Gap Inc. Heritage and Design Archives, and see how designers use the archives as both inspiration and resource library.

Learn about how Gap and other brands partner with Gap Inc.'s sourcing team to create and innovate the next generation of denim.

Disruption through (meaningful) innovation

Company, TechnologyDennis Bauer, SVP of Global Consumer Payments Team at Gap Inc.1 Comment

I’ve read many articles over the past year criticizing the retail and fashion industry for its lack of trends—according to many sources there doesn’t seem to be one thing driving the industry or customers to shop. I disagree. The major trend that I see is disruption.

Retail is changing and customers are driving that change through their behavior, in more than choosing a particular style. The industry is in a state of profound transformation which is driving consumers’ expectations. Shoppers expect a lot from retailers today, and they should! With technological advances that allow us to have exactly what we want, when we want it, it’s no surprise that our industry is being turned upside down.

In my position at Gap Inc., I’m responsible for creating experiences that make shopping, checkout and payment easy and secure. To share some of the changes we’ve been making and to speak about the state of retail, yesterday Gap Inc.’s Chief Customer Officer, Sebastian DiGrande, spoke at the FinTech Ideas Festival to share how we, as one of the world’s largest retailers, are approaching innovation and what customers can expect from our brands moving forward.

(left to right) Ryan McInerney, Margaret Keane and Sebastian DiGrande discuss partnerships, innovation and customer experience at the FinTech Ideas Festival

(left to right) Ryan McInerney, Margaret Keane and Sebastian DiGrande discuss partnerships, innovation and customer experience at the FinTech Ideas Festival

One of the things discussed was the way we approach tests, pilots and partnerships. Our first step is to always ask—will our customers value this? If the answer is yes, our next step is to listen. Then the customer will decide if we are delivering through personalized experiences. And the cycle continues, a never-ending feedback mechanism of listening and evolving.

Over the past year we have focused on becoming more fast-paced and agile. We are adopting a test-and-learn culture so we can listen and pivot to meet changing customer demands. Only when we get this right will we be given opportunity to be with the customer at every step of the shopping journey—from inspiration to purchase to lifelong brand engagement and loyalty…across all channels.

Rest assured, retail stores are not going away, but they will transform and play an evolved role in how we shop in the future. This is one of our tremendous assets—we can test and learn across e-commerce and a large fleet of stores in a family of brands to gauge what resonates with different customer segments. It is an enviable position.

We’re excited to continue this journey and to bring our customers products and experiences they value and that make them want to keep coming back for more. So, tell us what you want to see. We’re listening. 

To see what Sebastian DiGrande and leaders at Visa and Synchrony Financial had to say about business partnerships and disruption, watch the discussion here.

Gap Tests New Virtual Dressing Room

Company, TechnologyLiz Nunan, Gap Inc. blogger3 Comments

Today at CES (the Consumer Electronics Show) in Las Vegas, Gap unveiled an app that gives customers a new way to try on their favorite Gap styles anywhere they want – at home, at work, at the gym…you decide.

To learn more about this latest initiative, we talked to Gil Krakowsky, VP Global Strategy and Business Development at Gap, about the app and what it can do.

Gap announced a new augmented reality experience at CES today. Tell us more.

Gap is really excited to unveil a new pilot app called the DressingRoom by Gap. The app was created to help customers virtually “try on" clothing through a smartphone, Augmented Reality experience. This is how it works – shoppers choose a Gap style that they might be interested in purchasing. Next, they select one of five body types featured in the app so they can “try on" the piece of clothing from anywhere on a Google Tango-enabled device, and if they love it, they can buy it online.

The fashion industry has not traditionally been geared toward helping people understand how clothes will actually fit. Gap is committed to winning customer trust by consistently presenting and delivering products that make customers look and feel great and we are using technology to get there.

Sounds amazing – how did Gap create this?

The DressingRoom by Gap app was created in collaboration with Avametric, an SF-based app developer, and Google. Google was an obvious collaborator for us on this project, as a longtime innovator in the Augmented Reality and mobile visualization space. And, Avametric is an early pioneer in the Augmented Reality space. The technology they've created uses avatars to help people understand how products will fit without stepping foot in a dressing room, and that's really exciting.

Gap has been working on the fit of our products to better match the way customers are shaped instead of just looking at “fit model" sizes. One of our top priorities is continuing to improve our technical knowledge around how fabric stretch, drape and feel impact the sensation of fit. A lot of that customer information was inputted into the Avametric technology, backed by the Google Tango platform and ASUS hardware, to develop the DressingRoom by Gap pilot app we're looking at today.

Why did Gap decide to create this now?

Gap is committed to making it effortless for customers to look great and on trend, while delivering products that fit, are flattering and make you feel confident. We know that consumer shopping behaviors continue to change at a rapid pace, while technology continues to change the way customers engage with brands, browse products and shop. We want our customers to always be confident that the product they see will fit the way they expect.

Technology gives customers incredible autonomy around the shopping experience and it's our responsibility to constantly explore new ways to make the shopping experience effortless and pursue solutions that will add value to the customer experience. The DressingRoom by Gap pilot app is just one element of our longer-term strategic plan in this space.

When will customers be able to try the app?

At this time, we are in pilot phase with a proof of concept that we will continue to push forward. For those who have a Tango-enabled device, DressingRoom by Gap will be available at the end of January. In the meantime, we are continuing to explore how the DressingRoom by Gap pilot app will work for customers and how it can be used to improve the browsing and shopping experience.

A look back at 2016: Our values in action

ValuesCarlee Gomes, Gap Inc. blogger1 Comment

Equality, inclusion and sustainability are not buzzwords at Gap Inc. These are the values Gap Inc. was founded on and they're woven into the fabric of our business.

And while we're committed to these values and our efforts to support them because it's the right thing to do, it's rewarding to see the team's work being recognized for how we do business and for bringing our values to life.

This past year, we were named as the sole company recipient of the 2016 Catalyst Award for our culture of equality; we earned a spot on Fortune's list of 50 companies Changing the World for our work to advance the lives of women around the world through our P.A.C.E. program; and we were asked by the White House to speak about the importance of creating first jobs and opportunities for the nation's youth through our This Way Ahead program.

Some other notable achievements in sustainability and equality:

aD - Values 2016 - CORPORATE EQUALITY.jpg

The bottom line is we're proud to be putting in work alongside leading organizations that share our commitment to a brighter future: a more inclusive workplace, a healthier environment, and a more transparent and socially responsible supply chain.

At Gap Inc. and our family of brands, we remain open to business for everyone, today and every day. We are committed to doing our part to bring people together and work towards a brighter future where everyone has the opportunity to thrive as equals.

Take a closer look at a handful of Gap Inc. highlights in 2016: