The official blog of Gap Inc.

#WeAreGapInc: Meet Jessica

PeopleGap Inc. blogsComment


More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we’re made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

Jessica Peregrino is one of those women who can seemingly do it all. A 12-year veteran of Gap Inc.’s Legal team, a committed athlete and mom of two – is there anything she can’t do?

And after spending just a few minutes with her, we would say the answer is no. Jessica would even tell you there’s a song tailor made for her: “It relates to not only running, but my life. I am bulletproof, nothing will get in my way. If I want to do something, I’m going to do it, and nothing’s gonna stop me.”

Jessica’s everyday style is carefully chosen. She selects each outfit to make sure she can easily transition from the office to hitting the pavement outdoors where she can break a sweat. “I wear Athleta a lot; I like to be comfortable,” Jessica says. “I don’t want to dress up and dress down later.” You’ll always see her in sneakers, along with her hair up or in a braid. Heels aren’t really her thing.

Find out the music track to her life and what fuels her vivacious spirit.

What do you do for Gap Inc.?

I work on the Gap Inc. legal team, and it’s my job to make sure all of our real estate agreements (including our stores, HQ properties and studios) stay accurate and are done by the book!

What inspires you?

The people who surround me on a daily basis. I believe that life is about making things better for the people you care about. I do the best work when my goals benefit others.

Style personality

I love the athleisure trend, but I also tend to gravitate towards simple basics. I just love to be comfortable.

Go-to outfit

Usually sweaters that are comfy, but nice enough for work, and leggings. Anything that makes it easy to change gears and get my runs in during the work week.

All-time favorite piece of clothing

My 1997 Banana Republic coat. It was retailed at $299. It was something I wanted way before I even worked here. So, I saved up, and when it went on sale for $150.00, I finally got it! I still have it and can never part with it.

Last purchase

I entered the TCS New York City marathon. It’s a lottery, and I just found out I got selected!

What you’ve learned from customers

Everyone is different. We need to be nimble and cater to many different needs.

Favorite Gap Inc. moment

I got to co-star in an activewear video for employees where two coworkers and I ran through the grassy hills in San Francisco. It was so fun to meet new colleagues and be featured in such an inspirational message, which was “we are better together.”

First job

1995 at Taco Bell.

Epiphany moment

Doing something I’ve never done before and challenging myself even further – I’m running my first full marathon in July, the San Francisco Marathon.

Always puts you in a good mood

My kids and chocolate.

Theme song

Titanium by David Guetta f/Sia.

Something people don’t know about you

I’m allergic to the cold. 

Share the stories of your friends and colleagues on your social media channels from our external blog, aDressed.

Gap’s Wendi Goldman looks toward a more sustainable future

Values, Company, Design, PeopleDylan DeSimone, Gap Inc. bloggerComment

Planet Earth, with all its natural resources, is the most precious asset we share. And, at Gap, we believe in protecting this resource by creating sustainable products and experiences that not only better our world, but also inspire us to act responsibly and thoughtfully. This is why we here at Gap are ramping up our efforts and planning to make a difference in the way we do business.

Today we’re excited to announce new goals that will help us achieve this mission while continuing to provide amazing clothes that are better for people and the planet.

Gap’s sustainability champion and Chief Product Officer Wendi Goldman is helping to lead the charge on these new sustainability goals. We talked to Wendi to learn more about Gap’s efforts, and here is what she told us.

Gap cotton Wendi Goldman
Gap sustainable cotton
Gap sustainable cotton
Gap sustainable cotton

Can you share what Gap is announcing today and why this is important for the brand?

I’m really excited to share that today we’re announcing that by 2021, 100% of the cotton that we source for all of our products will be sustainable cotton. This is really important for Gap brand because cotton is used in many of our core products such as denim and knits. In fact, cotton is used to make a significant portion of products across Gap Inc. brands.

And as a major consumer of cotton, we have the opportunity to make a big impact on the global cotton community, and really bring to light what’s so incredibly important to the future of garment manufacturing, what matters to us as a brand, and what matters to our customers.

What does this new commitment mean to you?

Sustainability is something I’m personally passionate about, and I’m really excited to have the opportunity to lead this initiative for Gap brand. It was less than a year ago that we decided to rapidly increase our Sustainable initiatives. We started to build goals, pitched against the places where we could make the most impact as a brand. Cotton was our number one priority and we’re so proud to formally announce our commitment to 100% more sustainable cotton by 2021.

This commitment also shows the passion and dedication of our brand, our team and our suppliers to make this achievable on this timeline. It’s proof of what’s possible when driven people are galvanized around an impactful and lofty goal.

What’s also important to me is that this commitment continues Gap’s legacy to do more than sell clothes. Giving back to the communities that we do business in has always been at the heart of our brand, our founders, and our leaders. It’s in our DNA.

Can you tell us a little bit about Gap for Good and how this cotton goal fits into the brand’s larger strategy?

Earlier this year we launched a platform that we’re calling, Gap for Good, which highlights all of Gap brand's sustainability initiatives. It has four key pillars: our commitment to sustainable cotton, our Wash Well program, our Water Quality program, and our P.A.C.E program.

I’m also really proud of our Wash Well program, which focuses on the water supply that we use in the production and dying of our denim. And our commitment within Wash Well is to leave water, which is used in the creation of our denim products, in the same or better condition than it was when it came into the process. And it’s also about utilizing less water in the production of our denim.

Images courtesy of the Better Cotton Initiative

As a member of the Gap Foundation & Global Sustainability Board of Trustees, what across Gap Inc. are we doing to be more sustainable in apparel production?

At Gap Inc., we are committed to helping the environment and also helping the people that work on our product. These two initiatives are at the backbone of Gap Inc.’s commitment to sustainability. Sustainability is about product, about people, and about giving back. 

In addition to Gap’s goals being announced today, Athleta is sharing new commitments to expand the use of more sustainable fibers; to help empower the women who make its clothes; to conserve water through more efficient fabric dyeing techniques, and to reduce waste at the brand’s stores and HQ operations. In 2016, 7 million plastic water bottles were diverted from the landfill because Athleta used recycled polyester! That is amazing.

I’m so proud that brands across our portfolio are taking such big steps to make a difference in the world.

Is being environmentally conscious at the production level the future of fashion and retail?


At Gap we create and design product with an optimistic cool, elevated American style. Part of that is making product with care, that has a quality and durability that our customers expect from us. We’re not in the disposable fashion game, we are proud that our product lasts and can be handed down or reused.

We’re keenly aware that the environmental impact of the apparel industry is significant; in terms of water use, pollution, greenhouse gas emissions. And many of the top apparel sourcing countries globally are facing severe water risk.

Our commitment is to do all that we can to minimize that risk and to make the environment a better place. And not only is it important for us, and our DNA as a company, it’s also important for doing good business. We know we need natural resources to make our product, and we want to make sure the Earth is continuing to evolve and continuing to provide those natural resources. So, to the degree that we can protect them, that is really important, not only to us, but to the apparel industry at large.

Earth Day 2017: The future of fashion is here

Values, CompanyCaite Millar, Gap Inc. bloggerComment

People everywhere rely on vital resources like water to live. Our company, too, can’t survive without a healthy environment. Likewise, we know that we can only thrive in a world in which all people have the chance to do the same. Through this sense of connection, we take immense responsibility and pride in protecting our communities and shared environment.

Saturday is Earth Day, a day to recognize and take action to protect our Earth for future generations. In honor of this day, we are reinforcing our stance by sharing new commitments across our business to dramatically increase the use of more sustainable fibers and processes in apparel production practices. These are commitments that build on existing goals focused on greenhouse gas emissions, water usage and more.

Here’s what you need to know about Gap Inc.’s commitment to sustainability.

Gap Inc. sustainability 2017

#WeAreGapInc: Meet Megan

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we’re made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

For someone who grew up loving and exploring the outdoors, making a career out of protecting the planet may seem like an obvious choice. But for Megan Stoneburner, Product Sustainability Manager on Gap Inc.’s Global Sustainability & Innovation team, that choice came less from obviousness and more from an emotional place of her connection with nature. “I’ve always felt nature’s presence so strongly—my entire life. My parents got engaged in Yosemite, and I just got married there recently, too! A lot of memories and stories connected to that place for me.”

So it comes as no surprise that she devotes her time to helping our brands make products that are better for people and our planet. She works with design and product teams across the organization on some of the latest technologies and best practices in sustainable production (recycled fibers, water conservation, sustainable cotton sourcing, just to name a few). But her passion for this work is overwhelmingly clear the moment you start to chat with her.

When asked about an experience that she’ll never forget, her eyes light up as she describes a night hike she once took in Yosemite (have we mentioned she loves the outdoors?), where she saw a full moon like she’d never seen before in her life. “There is such a stillness in nature, but one we don’t understand. Staring at that moon—being almost consumed by it—it made me realize there is something out there so much bigger than us.”

Read on to meet Megan and hear more from her about “The Three Rs,” her celebrity run-in, and her grandmother’s sweater.

What do you do for Gap Inc.?

I empower our brands to make products that are better for the people and the planet.

What inspires you?

My husband. And my team! I am surrounded by incredibly intelligent and passionate people. They work tirelessly with one shared common goal – to make this world a better place.

Style personality

Cozy, chic, with a flare of sporty.

Go-to outfit

Athleta Featherweight Stretch Jumper (it’s made from recycled polyester).

All-time favorite piece of clothing

A sweater passed down from my grandmother – first to my mother, and then to me. It was her house sweater and it’s what I always remember her in when I think of her. It’s comfortable and kind of odd. I always feel super confident in it because of the history behind it.

Last purchase (doesn’t haven’t to be clothes)

A children’s book called The Three R’s: Reuse, Reduce, and Recycle for my nephews.

What you’ve learned from customers

They value our values. Quality and purpose count.

Favorite Gap Inc. moment

I have grown up with this company - there are so many!  A highlight right now is doing what I LOVE… every single day.

First job

I was a packer for our family moving and storage business. I was really strong during summer break.

Epiphany moment

Experiencing a full moon in Yosemite on a night hike. Cherish and protect the beauty around us.  

Always puts you in a good mood

Concerts and Boxing – not at the same time obviously.      

Theme song

“Love is My Religion” by Bob Marley.

Something people don’t know about you

I once met Marshawn Lynch and asked him what he did for a living! I had no clue who he was until he told me.  

Share the stories of your friends and colleagues on your social media channels from our external blog, aDressed.

#WeAreGapInc: Meet Jonathan

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Introducing our new weekly series, highlighting just some of the many people who make Gap Inc. great. #WeAreGapInc

Some people have a knack for bringing out the best in others, and Jonathan Becton is one of those people. Good thing, too, given that Jonathan is charged with finding new talent for some of the most creative roles across Gap Inc. His energy is infectious—as is his smile—and you can't help but notice the spirit in his style, the swagger in his step. He invites conversation with his presence alone, which made the afternoon we spent with him fly by; filled with too much to talk about, vintage YSL lapel pins, and lots of Chaka Khan.

What do you do for Gap Inc.?

I connect cool people with their professional passions.

What inspires you?

Life… it's so fragile and yet so powerful and we only get one shot at it.

Style personality

Pharrell meets Jeff Goldblum.

Go-to outfit

Canadian tuxedo, suede Chelsea boots and my camel BR wool topcoat. (Shameless plug)

All-time favorite piece of clothing

My green felt fedora. I channel my inner Indiana Jones when I wear it.

Last purchase

A delightful scented candle with hints of sandalwood, suede and cedar.

What you've learned from customers

Perception is reality.

Favorite Gap Inc. moment

Running into Bob Fisher on floor 15 and chatting about our favorite pieces at the SFMOMA.

First job

I played alto sax for my church choir.

Always puts you in a good mood

Creating painstakingly curated playlists as “just because” gifts for my friends.

Theme song

Blessings by Chance the Rapper feat.Ty $ign, Anderson .Paak, BJ The Chicago Kid + Raury.

Something people don't know about you

I look up to Larry David the way that people look up to Beyoncé. I'm the biggest Curb Your Enthusiasm fan!

Share the stories of your friends and colleagues on your social media channels from our external blog, aDressed.

Gap Inc. brands support Equal Pay

Values, CompanyGap Inc. blogsComment

Today is Equal Pay Day, a day that brings awareness to the gender pay gap issue. While Gap Inc. pays women and men equally for equal work, women in the U.S., on average, still bring home less than their male counterparts for equal work.

See how Gap Inc. brands are standing together for equality, below.

#WeAreGapInc: Doris Fisher

People, ValuesGap Inc. blogs3 Comments

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of.

In a very special edition of #WeAreGapInc, we spoke with one of our founders, Doris Fisher, about Equal Pay Day and what it means to her and our company.

Since the company’s founding over 47 years ago, Doris Fisher has played many inspirational roles -- coming up with the catchy and now iconic company name, starting Gap Foundation, acting as a merchandising consultant until 2003 and serving as Honorary Lifetime Director on the Board of Directors. From the start, Doris has demonstrated what it means to be an influential woman in the workplace.

In fact, with the opening of the very first Gap store in 1969, Doris and Don Fisher invested the same amount to get their dream business off the ground and grew it together as equal partners. This foundation of equality still exists today. Case in point, we pay women and men equally for equal work.

In recognition of Equal Pay Day, a day dedicated to bringing awareness to the work that still needs to be done to make pay equality a reality for millions of women across the country, we spoke with Doris to hear her philosophy on equality and why it’s always been a pillar for our company.

How were things different for women in business when you started the company with Don back in 1969?

Frankly, I would have always assumed that women were getting paid the same amount as men. I mean, they were doing the same jobs. But, back when we started Gap, of course they weren’t. That was a time when I don’t think it occurred to many people that women could be leaders. There were so few women leaders back then. It’s just the way the world was. It’s different now. I hear about women as CEOs and Presidents of companies, and I’m glad to know things have changed.

Why did you and Don decide to contribute equally to start the Gap?

Why not? It didn’t even dawn on me to do anything differently. We were doing it together as partners, so of course I put in the same amount of money as Don did.

We both worked in the first store that opened on Ocean Avenue in San Francisco. People always wanted to buy what you were wearing because they would envision themselves wearing the same thing. We worked hard to build that business, and we had fun too.

So many employees, especially women, think of you as their career icon. You inspire women to become business leaders. What contributed to your success?

I’ll tell you that I’ve been successful because I’ve worked hard.

When I think back to growing up, I pushed myself to get through school and graduate with honors. I put that same energy into building the Gap.

I had an older sister – I was the middle child – and I just wanted to make my parents proud and to have them notice me, especially my dad. I really idolized him. I wanted to show him what I could do.

You’ve been just as involved in the community as the business. Why has this been so important to you?

I have been volunteering since I was 12 years old. I will never forget going to a children’s hospital as a Girl Scout and meeting with a little girl who had rheumatic fever. The mom would come to visit her – she lived in Novato and had other kids. So this kid was alone most of the time and I would be with her. She would cry when I would leave. It touches you, the difference you can make in someone’s life.

I’m still working with KIPP schools. We have the most incredible group of kids and teachers. The teachers work all the time. They are so dedicated. It’s unbelievable what some of those kids have gone through and how KIPP helps them. It shows you the power of education, how it can change a person’s life.

Some people at my age play bridge all day. But I love the work I do in our communities. I love being able to help people who have fewer opportunities. My family and our employees are that way too. It makes me proud to see and hear about the things they do to help other people.

See how Gap Inc. employees came together to stand for and celebrate equality leading into Equal Pay Day.

Discover more #WeAreGapInc profiles.

Standing together for equality

Company, Values, PeopleKelly Flanagan and Brooke Ginnard, Gap Inc. bloggers2 Comments

Equality is woven into the fabric of Gap Inc.’s culture and business practices. Not because it’s fashionable — although equality is, and always should be, in style — but because it’s the way the world should work.

This year, employees from Gap Inc. business resource groups across the enterprise came together to stand for and celebrate equality leading into Equal Pay Day, which falls on April 4 this year. Check out the video, below.

When Doris and Don Fisher founded Gap in 1969, they both contributed the same amount of money to open one of the first specialty retail stores. And they continued to run their business together, as equal partners with an equal investment.

Gap Inc. pays women and men — globally, dollar for dollar — equal pay for equal work. In 2014, Gap Inc. was the first Fortune 500 company to announce equal pay for equal work, with its methodology and data independently validated by a leading gender and diversity firm. Gap Inc. conducts annual internal pay equality reviews using this approved methodology.

At Gap Inc., every day is Equal Pay Day.

#SayHi to Jamie Gersch

Design, PeopleDylan DeSimone, Gap Inc. bloggerComment

Hi, Fashion!

Old Navy’s newly appointed Chief Marketing Officer Jamie Gersch wants to make fun a fashion statement. A veteran of the fashion industry, and previously with Gap Inc. for a 14-year stretch, she rejoins the company with a mission to further democratize the inclusive brand. The new marketing campaign, ‘Hi, Fashion,’ is an invitation to break the rules – both life’s rules and fashion’s rules – and look good while doing it.

Old Navy’s DNA has always been about the democracy of fashion expressed through an irreverent wink. Jamie wants to infuse that playful personality back into the brand with a series of TV spots, fresh photography and a social campaign (look out for #SayHi).

In the latest television ad, a group of women having a lovely brunch at a sidewalk café suddenly peel away from table on skateboards and tear up the streets. We caught up with Jamie to get the behind-the-scenes scoop on the dynamic broadcast spot.

Can you take us through the step-by-step process of conceptualizing this ad campaign?  

The Hi, Fashion campaign is about breaking convention, so we didn’t want to do a typical spring dresses campaign tied to Easter. We worked through concepts with both our internal and agency partners to create a scenario that celebrated the season and the product in a completely fresh way. We love the juxtaposition between the demure brunch with porcelain china and the rebellious energy of the skateboarding. It feels intrinsically ‘Hi, Fashion’ and unconventional, but also shows how our dresses fit both occasions.

How did you discover the moms and daughters in the “Hi, Rollers” spot?

All the women featured in the spot are professional skateboards. It’s a niche group with a great sense of sisterhood. When we were researching some of the talent, we saw on Instagram that our main star had a 3.5 year-old daughter. We asked if she could participate as well!

What’s the message of this most recent spot? Is there anything specific about the dresses you shoppers to know?

The spot highlights the versatility of the dresses. We wanted to showcase the strong range of floral prints as well as the silhouette options (off-the-shoulder, spaghetti strap, etc). There’s something for everyone.

Any interesting factoids about the matching helmets and skateboards?

They are made from our floral dress patterns!

Any unique, behind-the-scenes stories about the shoot that you can share?

We wanted to capture the product flowing with the skating movements and had to get creative on vantage points. We had a series of drone cameras shooting from overhead, and we hired a professional rollerblader as one of the cameraman. He actually skated alongside the women with a camera strapped to his back.

Also, the camaraderie on the set was amazing. These women are all in the same circle, and there was a playful competitiveness as they showed off tricks. We shot for three days, and by the end of the shoot, they were all best friends.

#WeAreGapInc: Meet Rishi

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

It's mid-March in San Francisco, which means, despite the surplus of sunshine and the longer days, a scarf is definitely not out of the question. So when Rishi Bhilawadikar walks into the studio with a linen button down wrinkled just so, a smart blazer, and a wool scarf around his neck, no one bats an eye. His style is easy, but attended to and thoughtful, which isn't far off from how one would characterize his perspective on making seamless experiences for our customers on and offline. As Principal UX Designer, he's focused on creating experiences that seem so intuitive and responsive to our customers needs, that you never think twice about the work that went into them. But if you ever get a chance to peek under the hood, you'll see that indeed a great deal of work and thoughtfulness goes into meeting our shopper where they are with what they want. And it's something we're obsessed with here at Gap Inc.

But aside from a dogged focus on making the best shopping experiences for our customers, in his spare time, Rishi works on film projects, the most recent of which is premiering in theaters here in the Bay Area and across the country this week. Hear more about his work on and off screen(s), what he's learned from customers, and what his epiphany moment was here at Gap Inc. Meet Rishi.

What do you do for Gap Inc.?

I work on user experience (UX). I observe and frankly, obsess, over our customers to make it really simple for them to shop with us.

What inspires you?

Uplifting stories from others' experiences and live music.

Style personality

Uncomplicated. Although I was called Boho recently by a co-worker. (I do not know what this means.)

Go-to outfit

Jeans, a shirt and a good pair of dress shoes.

All-time favorite piece of clothing

Not really all-time, but I've become a big fan of scarves since I started living in San Francisco. Useful and stylish. (They help fend off colds in this weather!)

Last purchase

A condo!

What you've learned from customers

Customers are always changing how they do things. But the basic needs remain the same: they want things faster, they want things at the best value possible, and at the highest quality possible.

Favorite Gap Inc. moment

Any time I'm out with friends, and we happen to walk by a marketing poster from one of our brands that celebrates diversity, it's a proud moment for me. (Bragging rights, too.)

First job

SAP Labs in Palo Alto, making business software easy to use.

Epiphany moment

There was a time when Art read a letter that was sent to him by a customer who wanted to tell him about a Gap shirt that had been with his family (and all over the country with them on their travels and experiences) for decades. Art read the letter at all-hands company meeting and it was such a great moment. It reminded about why we're here and what our purpose is.

Always puts you in a good mood

Good Sushi.

Something people don't know about you

I attended 16 schools to graduate 12 grades.

Interested in learning more about Rishi's feature film? Want to grab some tickets to check it out? Head here to see where it's playing:

Discover more #WeAreGapInc profiles.

Collaborative efforts boost Gap product design

Design, CompanyDylan DeSimone, Gap Inc. bloggerComment

Have you ever wondered how the pieces in your closet were created?

As you may have already guessed, many steps and hands are needed to bring the perfect pair of jeansscallop top or spring floral dress to our stores and then to you.

It all begins with a truly collaborative design process right from the start. One of the most exciting and innovative steps of the process is how we partner with our vendors. When we talk about vendors, we mean the partners who we work with to design and produce the perfect pieces of fabric – denim, twill, etc. – so that together we can create the clothes our teams have designed. Softness, texture, weight, scale, aesthetics, functionality – all these things, and much, much more, come into play.

Many times, designs are even inspired by the fabrics that are created for them.

Our collaboration starts with open, two-way conversations around the new fabric capabilities vendors are inventing and/or perfecting, and there’s input from all functions over what will work best for the customer. One constant filter is “What will shoppers love?” and “How can these pieces work for them?”

[EYE FOR DETAIL: Gap Inc.’s attentive process in the denim line]

Another major element of this partnership is our seasonal Development Trips. 

This is where Gap Inc.’s experts in design, merchandising, production, sourcing, vendors . . . everyone can be in the same room, working on the design, material and fit of a product together. 

Thanks to new and improved, close collaboration with our vendors, Gap Inc. teams are able to source exactly what the customer needs. This improved kind of partnership is not only carrying us to new and revamped concepts and stylish looks, but a quick product turnaround.

And it’s increasingly resulting in unique items.

Gap Inc.’s collaborative approach and emphasis on alignment is part of our evolution. The flexibility with our vendors allows us to innovate and explore what’s possible.

Shining a light on Equal Pay Day

Values, CompanyGap Inc. blogs1 Comment

When Doris and Don Fisher opened the first-ever Gap store in 1969, they first also began to shape a culture of equality by contributing the same amount, and continuing to run the business as equal partners. This was in an era where less than 40 percent of women worked outside the home.

Fast forward to today, women now account for nearly 75 percent of Gap Inc.’s worldwide employee base and a majority of company management. From the field to headquarters, everyone truly has an equal opportunity to thrive.

Equal Pay Day highlights the lingering discrepancy in pay between men and women, as well as the progress being made toward closing the gender pay gap.

The good news is that every day is Equal Pay Day at Gap Inc., where women and men are paid equally for equal work.

[GET INVOLVED: #EqualPayDay]

In 2014, Gap Inc. made history by becoming the first Fortune 500 company to publicly confirm it pays men and women equally for equal work.

Third-party analysis showed no significant gender wage difference between the women and men at Gap Inc., thus confirming “equal pay for equal work.” Dollar for dollar, pound for pound, yen for yen. There is no gender pay gap across our global organization.

Two years after the official announcement, we were honored to receive the Catalyst Award, which is given annually to the company or organization that best exemplifies progress for women and diverse groups through workplace inclusion. And that practice is still going strong in 2017. Our culture of equality is at the heart of our business.

But there’s still work to be done—and there’s a way to keep track.  

Did you know Equal Pay Day has no set calendar date?

Instead, it’s dictated annually by how far into the new year women must work to earn what men earned on average the previous year. This year it falls on April 4, to represent the gender pay gap of 20 cents; it was last on April 12, 2016 (for a pay gap of about 21 cents) and the 14th in 2015 (22 cents pay gap). To go back even further, in 2005 it was held on April 19.

While this latest nine-day leap from 2016 to 2017 looks to be the most substantial one yet, we remain quite a ways away from our goal of total equality. Women on average still must work a little over three more months to earn what their male counterparts earn on average for the same job.

So, what a man makes in 12 months, a woman must work 15 months or more to earn the equivalent amount. The missing 20 cents or 20 percent adds up.

[SUSTAINABILITY: Working for Greater Equality and Opportunity]

Needless to say, this also impacts long-term earnings over the span of a career – adding up to nearly half a million dollars over the life of the average women’s career. Progress in the U.S. has been incremental, at best, but has continued to lag especially for women of color. And we’ll continue to underscore the unequal wage scale publicly in an effort to evoke change.

Our mission is to promote equality and provide real advancement opportunities for all.

At Gap Inc., we believe our business succeeds when everyone has the chance to stand tall as equals. By always striving to meet the standard of equality set by our founders, we can unlock possibilities—both for our company and for the people touched by our business.

#WeAreGapInc: Meet Melissa

PeopleGap Inc. blogs2 Comments

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

In perfectly pointed leopard-print pumps paired with cuffed jeans and a tailored wool blazer, Melissa Fifield, Senior Director of Sustainable Innovation at Gap Inc., strides onto our set – smiling and poised. Her style and sense of humor are immediately apparent, but what's also clear after only a few moments of talking with her is her passion for the work she does.

"When I met with some of the women in our P.A.C.E. program, I was blown away by how much we take something like clean water for granted," she said. "The investment we [at Gap Inc.] make in clean water and conservation in our processes and our communities really makes a difference for the women who make our products."

“Sustainability" is a term that gets thrown around a lot in the retail industry these days — a sign of progress in terms of consumer and brand awareness of the many environmental impacts of the industry. But Melissa has been working on sustainability in retail here at Gap Inc. since a time when it wasn't so trendy. As someone who has devoted the better part of her career to not only the concept of sustainable solutions in retail, but also the practice, she understands what it takes to truly have an impact on the environment and the people living in it.

What do you do for Gap Inc.?

I help improve conditions for the planet and the people affected by our industry through innovations in the product we make and sell.

What inspires you?

My team — they are rock stars! Smart, savvy, compassionate, and committed to driving our values into everything we do.

Style personality

Practical. Call it “pragmatic preppy." For me, my style needs to look professional, but also work for all the activities in my day.

Go-to outfit

Jeans and a blazer. I'm rocking my go-to today!

All-time favorite piece of clothing

My Gap denim jacket. It's been to at least seven countries so far.

Last purchase

Sneakers for my 5-year old daughter. She's rough on shoes!

What you've learned from customers

Feedback matters! Making your voice heard can make a difference.

Favorite Gap Inc. moment

Helping to launch Gap(RED). I just wish I had the chance to meet Bono when he was here at the office!

First job

Store Associate at Surf & Skate. It was a retail store in Modesto, California.

Epiphany moment

Meeting women in the factories that make our clothes and seeing firsthand how the commitments Gap Inc. makes to them impacts them and their families, in real and tangible ways. It was truly the moment when I realized what we do really matters.

Always puts you in a good mood

Dessert. Yum!

Theme song

“Don't Stop Believin'" by Journey

Something people don't know about you

I'm the first in my family to get a 4-year college degree.

Explore how Gap Inc.'s Sustainability team is working to reduce the company's water footprint. 

Discover more #WeAreGapInc profiles.

Women+Water: Doing our part to address the Global Water Crisis

Values, CompanyMelissa Fifield, Sr. Director, Global SustainabilityComment

When you think of a company the size of Gap Inc., saving water may seem like a daunting task. And, it is! It's not always easy to know how our company can make quality, on-trend jeans and Ts while also making sure it's done ethically and in a way that protects natural resources for future generations. But that doesn't stop us from trying.

At Gap Inc., we believe water is a human right, and we take seriously our responsibility as a global business to make a positive impact. One of the most critical and urgent challenges we face is water. Today, the global water crisis leaves more than one in six people worldwide without access to clean and safe water; and unfortunately, women — who are at the heart of our business — are most affected by water issues.

I'm proud that Gap Inc. has always been committed to doing business in a way that is not only good for customers, but also good for the communities where we live and work. In my role as the head of our Sustainable Innovation team, we're working with leaders across our global enterprise to identify and test solutions that will help us continuously improve on our performance, including reducing our water footprint.

In celebration of World Water Day, I'm proud to share that Gap Inc.'s suppliers have saved more than 750 million liters of water since 2014 – that's enough to provide every person in the US with one days' worth of drinking water. And we plan to help them save an additional 1 billion liters of water in 2017.


Well, it always starts with people – we estimate that through our value chain, we touch the lives of 2 million people – this includes those who touch our business from cotton and fabric production, to those who cut and sew our garments. Eighty percent of those people are women.

It's imperative to us that we invest in programs that not only ensure that the people who make our clothes work in safe, fair conditions but also that they are treated with dignity and respect. Through our Code of Vendor Conduct, we ensure that the individuals who work in our factories have access to safe drinking water, and sanitary and functional toilets, among other fundamental safeguards.

Through our Women + Water program, we're working to help communities touched by our business improve access to clean water and sanitation. We've integrated water, sanitation & hygiene (WASH) curriculum into our P.A.C.E. program, and have partnered with organizations such as WaterAid, Water Health International and Swasti on a variety of initiatives to support community WASH awareness, education and water access in India.

We also have an opportunity to design our products in ways that use less water in manufacturing. Gap's Washwell program, for example, reduces the amount of water used to finish denim, saving more than 30 million liters of water to date. And because cotton can be an extremely water-intensive fiber, last year Gap Inc. made a commitment to the Better Cotton Initiative (BCI) to support the improvement of cotton farming practices globally. Since 2016, Gap Inc. has sourced more than 11.5 million pounds of Better Cotton – enough to make 7.4 million pairs of jeans.

I'm incredibly proud and humbled by our progress to date, but I know we still have a lot more to do. Cheers, and thank you to you and all of our partners who have helped us along this journey!

Product in motion: Gap Inc.’s photo studio captures clothing to fit your lifestyle

Design, TechnologyKelly Flanagan and Brooke Ginnard, Gap Inc. bloggersComment

Design is in the details. And it takes obsession with detail to breathe life into that irresistible piece of clothing. These are the people behind the scenes at Gap Inc. — the dedicated professionals who push themselves every day to create customer experiences that resonate. Get to know these heroes of their craft.

“Shopping" no longer just means shopping in brick and mortar stores. Browsing and buying online has become one of the primary ways we all shop. But have you ever wondered what's behind the experience of shopping online?

Enter Gap Inc.'s Photo Studio. The San Francisco-based team captures all of the photos found on,, and with the goal of helping online shoppers evaluate clothing length and fit, fabric thickness and texture, and how well their potential purchases will pair with different outfits — all without trying on a single piece.

Although Gap is currently testing a virtual dressing room, photography is often the first point of contact brands have with their customers — whether that's in the form of marketing campaigns, advertising, content on social media, or on ecommerce sites — and it's the main way online shoppers evaluate whether or not to pursue the product they're interested in all the way through to checkout, or abandon their shopping carts entirely. (Think of your own experience in this regard: How do you navigate buying something online?)

To make that online shopping experience even more dynamic than it is today, the Photo Studio at Gap Inc. is experimenting with a new three-dimensional approach to the way in which its brands highlight clothing online. Studio teams work with brand styling and merchandising teams to capture clothing from different angles, on models presenting lifelike poses — ideally allowing shoppers to see how each piece falls from all angles, get inspired by the different ways to wear and style clothing, and eventually imagine how it may fit into their own lives (and wardrobes).

“Everything that we're doing here is aimed at helping our customer better understand how a piece of clothing will fit," explains stylist Katharine Adams. “We also try to inspire them to see themselves in the clothing."

Teams at Gap Inc.'s Photo Studio are divided by brand, ensuring that the product styling, model styling, art direction and overall look-and-feel are authentic to the unique brand being showcased, so that each brand feels distinct.

The folks at the Photo Studio are a talented bunch. They're flexible enough to pivot to the needs of each brand, but one of the most valuable parts of their process is that this kind of streamlined, all-in-one approach to online product photography allows Gap Inc. brands to share learnings with one another, experiment with different photography styles, and really learn what kind of online experiences their customers are interested in — across Gap Inc.'s entire portfolio of brands.

Learn how Gap is testing a virtual dressing room.

Meet the woman who makes fashion float: Tips and tricks for styling for the perfect laydown photo from a Gap Inc. Photo Studio stylist.

#WeAreGapInc: Meet Tracy

PeopleGap Inc. blogs2 Comments

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

It's a solid bet that Tracy Villanueva will have you laughing within minutes of meeting her, whether it's because of her sense of humor or her wonderfully infectious laugh. (It was both in our case.) But outside of the laughs, which are aplenty, this sneaker-wearing athleisure lover is event planning for Gap Inc., running a popular calligraphy business (or “side hustle" as she calls it) with her sister, and showering her nieces with affection, FaceTime sessions and craft supplies. Take a peek inside her world and hear a story about reinvention: Get to know Tracy.

What do you do for Gap Inc.?

I'm an event planner on the Global Events team at Gap Inc. and we support events across the enterprise. Our scope covers onsite events, like all-hands meetings at HQ locations, to the large brand field conferences that take place all over the world.

What inspires you?

I love being creative and seeing the creativity of others — especially in the hand-made community. There are so many talented artisans out there!


Style personality

My co-worker told me she would describe my style as 'elevated athleisure.' *chuckles*

Go-to outfit

A comfy tee, my BR moto sweater, Stan Smiths and Old Navy sculpt jeans.

All-time favorite piece of clothing

My very first pair of Athleta city pants. They are a few years old and still look great! I wish they still made this cut. It's kind of baggy at the top and the legs are fitted, and I just love the way they look.

Last purchase

A Valentine's Day card kit for my 7-year-old niece. We like being artsy-craftsy together.

What you've learned from customers

Our customers want to have fashionable options, for all body types, and at a great value.

Favorite Gap Inc. moment

In 2013 we had our first ever cross-brand field conference at Moscone Center here in SF. More than 4,000 of our employees from all over the world attended. We incorporated a nod to our heritage by creating a replica of the original Gap store on Ocean Avenue right in the event space. On the first day of the event, Doris Fisher pulls up in front of Moscone in her vintage, wood-paneled station wagon and walks in, right past the "store." It was such a moment. So many people and years and work coming together in that one spot. How cool is that?

First job

I was a teacher's aide at a daycare when I was in high school.

Epiphany moment

When I rediscovered my passion for calligraphy about a year ago. I found out that I still have it in me to be creative. Honestly, I never thought I would recreate myself as a creative (and make a profession out of it!) at this point in my life. My dad was an artist, so I've always had it in me, but once I stumbled across my love for calligraphy and decided to do something with it, I had this feeling of, "This is what I'm supposed to be doing." It's an incredible thing realizing that you can reinvent yourself and take your personal passions in any direction you like, no matter where you are in your life or career.

Always puts you in a good mood

FaceTiming my two nieces. They are crazy!

Theme song

My walk-on song (in my head) is PYT by Michael Jackson.

Something people don't know about you

I used to have a beauty mark on my top lip.

Discover more #WeAreGapInc profiles.

Three-step guide for women seeking mentorship, career boost

Company, ValuesKirsten Berg, Gap Inc. bloggerComment

March is Women’s History Month, a time dedicated to celebrating the contributions of women in history and in today’s society.

To applaud the efforts of the many women who keep our company running and provide them with the tools they need, GapWIL (Women in Leadership), a Gap Inc. resource group for employees supporting women’s professional growth and development, held an event at our San Francisco headquarters focused on how women can increase confidence in the workplace, and ultimately, push their careers to new heights.

Here’s what we learned…

Mentorship can pave the road to success. It’s all about gaining knowledge from someone that’s been there.

Now here’s the hard part for some – it’s understandable that you could become shy when it comes to asking someone you admire to be in your corner. You’ve looked up to this person, perhaps they’re a superwoman in the industry and deep down you know they have a lot to offer you.

If you’re at all nervous to put yourself out there, here’s a few tips on how to ask:

1.     Exude confidence: Know you’re valuable and bring something to the relationship

2.     Lean on the facts: Take time to express how you’re prepared to deliver, in bullet point form if it helps

3.     Don’t limit yourself: Consider creating relationships with not one, but two sponsors within your company

And remember, at the end of the day, if you don’t ask, you don’t get. You’d be surprised what people would be willing to do for you if approached.

But the onus is on you to pop the question…

The work doesn’t end after you’ve asked for and confirmed a mentor, that’s only when it begins. And the first step is communicating to your mentor what you’re after and how you see yourself getting there. That will allow him or her to get a better grasp on your goals and come up with a plan for you to follow.

[JOIN OUR TEAM: Gap Inc. Careers Site]

Articulate your vision—where you see yourself in 5-10 years, what you’re willing to sacrifice, what your strengths are and how you can lean on them to consistently make headway. And don’t be afraid to mention your weaknesses, either.

All this, and more, should be communicated concisely to your mentor.

Mentors are only as helpful as you allow them to be. If they understand exactly what you need, it’s more likely your relationship will move forward and bring you closer to your goals.

Believe in yourself and what you’re doing, always and without hesitation.

If you don’t fully believe you can reach your goal(s), and don’t have a plan for getting there, the odds are high you’ll come up short.

Additionally, celebrate your successes when possible!

Confidence builds through a series of small steps. So, when you conquer a goal, celebrate it! Then, get ready to go for an even bigger risk. It’s about positivity creating more positivity.

If you execute this plan, you’re sure to position yourself for success! Now go out there, dream big and be whoever you want to be.

Gap celebrates 10 years in the GCC

CompanyGap Inc. blogsComment

For the past 10 years, Gap brand and franchise partner Al Tayer have been bringing the best of American, casual style to the GCC with now 17 Gap stores across the UAE, Kuwait, Qatar and Bahrain.

Gap UAE also hit another milestone on February 9, launching the first franchise-owned Gap Factory store, bringing a new extension of the brand to shoppers in Dubai. The store is based in the newly-launched Meeras Outlet Village Mall and has already been a huge hit.

“Since the launch 10 years ago, Gap has become a go-to for shoppers in the Middle East. We're excited to bring another extension of the brand to the region with Gap Factory, allowing fans to enjoy Gap's casual style at an exciting price point," says Facundo Ginobili, Vice President of Business Development and Strategy for Global Franchise.

To celebrate 10 years, Gap offered a limited-edition T-shirt and hoodie range available only in the Middle East. The exclusive tops for women, men and kids showcase the skylines of Dubai, Abu Dhabi, Oman, Kuwait, Qatar and Bahrain, as well as the symbolic UAE falcon and '10' embossed prints as a tribute to the region with thanks to the Gap customers that have supported the business for the last decade.

The team worked with local bloggers, influencers and employees with a 10-year connection to the brand to produce celebration-themed social videos. Rocking their Spring favorites, each showcased their enthusiasm for the Gap brand and 10-year anniversary.

Congratulations to Gap and Al Tayer on 10 successful years!

#WeAreGapInc: Meet Kindley

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

Nineteen years at a company teaches you a lot, but more importantly, it means that the people you work with become family, and what you do every day becomes your life's passion. Such is the case for Kindley Walsh Lawlor, newly appointed Vice President of Gap Inc.'s P.A.C.E. program, which launched 10 years ago. Growing up in the mountains of Vermont, Kindley's parents always made it clear that “You are never better than someone because you have something that they do not," as she puts it. This simple philosophy has informed much of Kindley's career and the issues to which she's devoted her time — personal and professional.

Nearly 20 years here means she's not only grown up in the retail industry, but she's also grown with it as it's matured and evolved. As she's grown, she's continued to hone her focus on what moves her: women's advancement and the women who make our clothes. At a company devoted to empowering women near and far, Kindley's made a mark, and exemplified the power that women have when they celebrate and support one another, regardless of how many oceans may separate them. We sat down with Kindley and got to know her better, hear some of her incredible stories of the women she's met on her travels, and ogle her impressive turquoise jewelry collection.

What do you do for Gap Inc.?

My work centers on women globally who would benefit from the P.A.C.E. (Personal Advancement & Career Enhancement) program, focused on both work and life skills. P.A.C.E. curriculum is translated and contextualized for the women's local setting and focuses on things like communication, water, sanitation and hygiene, and financial literacy. Our goal is to help women's voices become stronger so that they are confident in raising those voices when it comes to decisions for themselves, their families and their jobs.

What inspires you?

Creativity. But what I mean by that is being creative about being creative! I see creativity in everyone — certainly in painters and sculptors, but I see it in sewing workers who use their hands to create beautiful things, in farmers who grow something to feed or clothe us, and in kids who feel limitless in how they can express themselves.

Style personality

Boho chic :)

Go-to outfit

Boots, jeans, handwoven blouse, turquoise and silver Native American jewelry.

All-time favorite piece of clothing

Custom cowboy boots that celebrate my 20th wedding anniversary. (They are covered in little nods to my life with my husband and my kids.)

Last purchase

Books! I read constantly when I travel. (When I'm not doing needlepoint, that is!)

What you've learned from customers

That they want it all from us — great product, high quality, and fair treatment of people who make the clothes.

Favorite Gap Inc. moment

The moment I realized that my knowledge of the apparel supply chain could help improve the lives of the women who make our clothes.

First job

Typing real estate appraisals in a small ski town in Northern Vermont.

Epiphany moment

If I'm going to work every day, I want to do something that my family will be proud of me for — it was the instigator for me to move to Sustainability the year my first child was born.

Always puts you in a good mood

Music, my family, pasta :)

Theme song

"Take It to the Limit" by The Eagles. I love a good road trip song, and one that sparks memories, and that song always hits both of those marks for me.

Something people don't know about you

I was the weird kid in high school. Or maybe that's still apparent?

Discover more #WeAreGapInc profiles.

#WeAreGapInc: Meet Tetsuya

PeopleGap Inc. blogsComment

More than the clothes we create, Gap Inc. is defined by its people. Our dedicated, eclectic, passionate culture is driven by pros, with personality. Say hello, get to know us, and take a closer look at what (and who) we're made of. Meet some of the many people who make Gap Inc. great. #WeAreGapInc

When asked about his personal style, Tetsuya O'Hara started our chat with warmth and wisdom (as is his way). “A zen master would say, 'the more you know, the less you need,'" he said with smiling eyes, and you'd be hard-pressed to find another phrase that sums up Tetsuya's approach to just about everything in life, including personal style. But his minimalism is combined with an extraordinary energy to constantly think outside of any proverbial box, which is one of the reasons we're so happy to have him on board leading our new technical innovation center, created to drive leading-edge advancements in areas such as product innovation and sustainability. (His actual title is VP of Innovation at Gap Inc.) Read on for more of Tetsuya's nuggets of wisdom, find out about the adventures some of his clothes have been on, and hear about the time he met the person who changed his life forever.

What do you do for Gap Inc.?

Build a real competitive advantage by implementing the game changing innovation for all of our brands in our portfolio: all the way from value to premium.

What inspires you?

Nature! People are part of nature. So when I'm in nature, I feel like I've come back... I feel like I'm home, my real home.

Style personality:

Zen Simplicity

Go-to outfit:

Always includes Gap's 4-way stretch jeans.

Last purchase:

BR Todd & Duncan Cashmere Sweater

What you've learned from customers

Often times, customers may not know what they're looking for. It's our job to inspire them, and address their needs (especially the ones they may not know they have).

Favorite Gap Inc. moment

When Sharon Stone wore a Gap turtleneck to the Oscars in 1996.

First job

Sailcloth R&D engineer at Teijin Limited Japan back in 1985.

Epiphany moment

When I first met Yvon Chouinard, founder of Patagonia, in 1993. He showed me how important it is to have a lifelong goal guiding you, and how it's absolutely possible to have a successful, mission-driven business.

Always puts you in a good mood

Snow, waves, and wind.

Theme song

"Fantasy" by Miles Davis.

Something people don't know about you?

I recently started learning MMA.

What does innovation mean to you?

Change the world for the better.

Discover more #WeAreGapInc profiles.