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San Francisco Intermix store designed as a ‘jewel box’ by the bay

ExperienceLiz NunanComment

Intermix President Jyothi Rao in the brand's new San Francisco store.

Located in the heart of San Francisco's Fillmore district, Intermix's newest store boasts an edited selection that is perfectly suited for the tech executives, plugged-in international tourists and Pacific Heights fashionistas living and working in the city by the bay.

Described a “beautiful jewel box," the store at 2223 Fillmore St. was thoughtfully designed to capture the unique vibe of this San Francisco district. Examples include original art from local artist Kelly Ording, who drew directly on the walls to create an elevated, linear design unifying the clean lines of the space. The team also designed with efficiency in mind: There is no cash register, which leaves more room for beautiful product and a seamless mobile shopping experience.

A mix of classic elegance with technological advancements, this new store is the perfect fit for Bay Area shoppers and for Intermix.

Read more about how Intermix is experimenting with and evolving the physical storefront through its Retail Lab.