aDressed

The official blog of Gap Inc.

How the Sayulita Surf Sisters tap into the Power of She

ExperienceGap Inc. blogsComment

In a small coastal town in Mexico, a group of women created a community of sisters who surf together, create together and raise their children together on the water. Watch how they tap into the Power of She, embodying strength, support and friendship every day.

The Surf Sisters is just one group speaking to the importance of sisterhood in realizing their full potential. In its new Power of She campaign, Athleta is calling for women and girls to stand together, to collaborate and to put an end to behaviors that undermine our ability to thrive. This bold new campaign aims to create a sisterhood of women and girls fueled by one core belief: Alone we are strong, united we thrive.

With the brand's new Athleta Girl line, available online and in select stores now, the brand will continue to encourage healthy, active lifestyles and instill a strong sense of confidence in the next generation of girls.

Visit athleta.com/powerofshe to learn more about the campaign and take the pledge — live on the healthy side of competition, realize our limitless potential and put an end to undermining.