Throughout the wings and walls of the United States' largest modern and contemporary art museum — SFMOMA — you'll find a connection to Gap Inc. woven through the collection.
Gap co-founders Doris and Don Fisher long collected art pieces, many of which dressed the walls of Gap Inc. offices. It was a tribute to the belief in the power of art to inspire creativity. Now, it's shared with the world at SFMOMA, now open after three years of expansion and anticipation.
“We were in a very, very modern building," Doris said, recalling how she and Don started collecting art. "And a classmate of mine looked at the offices, and she'd say, 'you know you really could improve this place if you put art on the walls.'"
Starting with a series of prints, Doris and Don decorated with some of the best-known modern artists, including Andy Warhol, Roy Lichtenstein, Agnes Martin, Alexander Calder, Richard Serra, Ellsworth Kelly, Chuck Close and Gerhard Richter.
Don clearly saw a link between his passion for art and his passion for apparel.
“I'm much more of a visual person," Don said in an oral history interview. “And I naturally got into art, and then got into the clothing business, which is also visual, which I look at as an artist's creativity in creating some of our clothes, or maybe all of our clothes."
Visitors to SFMOMA can view the collection now. See more in the video here: