Inhale...exhale...take a breath and say to yourself, 'you're unlimited…'
Whatever comes your way, you will be strong, be bold and brave...be unlimited!
hose inspiring words were built on the true stories of children in need of a little more confidence, love and support. The powerful song lyrics, by kids and for kids, sends a clear message: Tap into your limitless potential, regardless of any obstacle.
#Unlimited is the newest music video from Old Navy and AwesomenessTV. It's based on interviews with young Boys & Girls Clubs of America members from across the U.S. As some of the kids put it, "unlimited" to them means, “There is nothing that can stop you from accomplishing your goals," and “You're unstoppable, and you don't have a certain number of tries, you can try and try and try as much as you want."
The track was written by YouTuber Alex Aiono and acclaimed music producer Cisco Adler, who's worked with the likes of Wiz Khalifa and Mike Posner. But before Adler was hobnobbing with musicians in the recording studio, he was navigating teen life as a Boys & Girls Club member himself.
Adler took the time to share his thought process behind the project and what it meant to him to be a part of it.
Based on your previous work, #Unlimited seems like a different type of project for you. What drew you to the piece and why?
Actually it's really just an uplifting and positive song, which is something I love to make regardless of the genre. But most importantly, being able to make music for a good cause to me is the ultimate win-win. Passion and purpose mix well!
Your involvement in this project wasn't just what you brought to the song, but you're also a former Boys & Girls Club member. What does it mean to be able to give back in this way?
I am a big supporter of the club here in Malibu, as it is a chapter that needs help because most people don't think a town like Malibu needs any "charity." Our town has a vibrant local community and it's great to shine a light on the other side of this amazing place—the local side. Coincidentally, I grew up partially in Hawaii and the Boys & Girls Club was always a place where we could go, hang between school and our parents getting off work and not get into trouble.
In light of this project, how would you define the word 'unlimited' now?
The word itself has taken on a new meaning to me. It is about unlocking your own personal potential — it is unlimited if you set your mind to it, regardless of the problems and hardships you face.
Based on this experience with Old Navy and the Boys & Girls Club, can we expect more from you in this space in the future?
For sure. I would love to be a part of this campaign for years to come and will always look for ways to combine a purpose and my unlimited passion for making music and making people smile.
How can you help a child be #Unlimited:
Donate: Old Navy is holding an in-store donation drive now through Aug. 19 to donate up to $500,000 to the Boys & Girls Clubs of America (BCGA) and Boys & Girls Clubs of Canada (BGCC). Customers can donate at the register at all stores.
Purchase an #Unlimited shirt: Special edition Old Navy #Unlimited T-shirts are available for girls and boys in Old Navy stores and online, with 20 percent of the proceeds going toward support for the Boys & Girls Clubs of America and Canada. Visit http://www.oldnavy.com/unlimited to learn more.
Download the song: Download the #Unlimited song at oldnavy.bandcamp.com. Donations from song downloads will go directly to the Boys & Girls Club of Malibu, where Cisco Adler is an active supporter
For more information on #Unlimited and how to help, go to http://www.oldnavy.com/unlimited.