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The official blog of Gap Inc.

Buying into the bucket bag trend

FashionYodit Bitsuamlak, Gap Inc. bloggerComment

Who knew that a 1930s vehicle for champagne would translate into one of 2015's trendiest products?

Originally created as a stylish, yet sturdy method for transporting five bottles of champagne by Gaston-Louis Vuitton in 1932, the bucket bag has gone through several renditions before becoming one of this year's must-have items.

The bag is known for a versatile shape, roomier-than-most carrying space, and longer straps that translate across a variety of personal styles.

Especially popular in the 1970s, bucket bags once again set off a frenzy this past spring, when bag maker Mansur Gavriel released its customizable leather bucket bag. The bag sold instantly — leaving fashionistas worldwide begging for more.

Since then, the trend shows no signs of slowing down. With 1970s-inspired fashions resurfacing for fall, INTERMIX reports many of its designer bucket bags on order, with deliveries scheduled now through October.

Whether you prefer something bohemian with suede and fringe accents, or sleek and structured leather, bucket bags are the perfectly practical, stylish accent.

Here's a look at some of the season's hottest bucket bags, curated by INTERMIX and Banana Republic. Get this fashion must-have now for summer and fall — champagne bottles optional.

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