aDressed

The official blog of Gap Inc.

Gap joins online powerhouse Zalando

ExperienceStefan Laban, SVP Gap International Comment

Gap is now engaging with customers in 14 countries across Europe with one click! 

I’m proud to share the news that Gap has hit another milestone through a new partnership with Zalando this month.  Zalando is one of Europe’s most trafficked fashion sites with over 20 million users.

Gap now has a dedicated and branded space on the Zalando site in 14 markets; Germany, Austria, Netherlands, France, Italy, Switzerland, Sweden, Belgium, Spain, Denmark, Finland, Poland, Norway and Luxembourg.  In addition to our own branded shop, Gap items will also be styled with other brands to showcase the endless possibilities of incorporating Gap into your wardrobe.

We partnered closely with Zalando to deliver a unique launch campaign shot in Berlin that integrated the best of what both Gap and Zalando have to offer.

A press event with Zalando was held at Alte Teppichfabrik, a very unique Berlin location – just a few steps away from the last remaining part of the Berlin Wall. Celebrities, rock stars, a famous DJ and a goodie station was set up, where guests were given denim jackets, gift vouchers and branded canvas totes. iPads were also on hand for guests to use their gift vouchers and shop right on the spot. 

As a result of the launch campaign and event, the buzz and excitement for Gap at Zalando keeps growing with loads of press and the social channels going wild with #GapxZalando.

We are excited about the potential of this partnership and are encouraged by the initial reaction….this is one step closer toward evolving with our customers and creating opportunities to reach them in new places.