aDressed

The official blog of Gap Inc.

Helping Banana Republic customers find the perfect look

ExperiencePaula Conhain, Gap Inc. blogger1 Comment
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When store associates seek tips on how to style favorite looks for customers? There's an app for that.

Banana Republic has created its first-ever styling app for store associates, taking an innovative approach to the way employees showcase product, styling and insight from designers in stores. Inspired by fashion blogs like Style.com, Man Repeller and Who What Wear, the app is a mobile-friendly digital departure from the traditional styling concept books stores have used for years.

Through videos, images and quick tips, Banana Republic stylists provide a completely new way to inspire employees to play with the product and create new looks in store and for their customers.The app was built to unleash the creativity of store employees and connect them to the brand's design and merchandising leaders.

 “There's no right or wrong in fashion," said Kristi Argo, senior director of Visual Merchandising and part of the team who conceptualized and launched the app. “This shows that it is approachable, it is about having fun, and it is cool. You just have to play with it, try it and not be afraid."

Popular features include Who Wore What, a snapshot of Banana Republic looks on the street, and How-To videos with ideas from the brand's team of stylists.

 “The content in the app really resonates with [store associates]," Kristi said. “It is not just about connecting to styling and product, but also to one another and to the brand."

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