If you love Instagram, you know the dilemma.
You follow your favorite brands. You see a look you love. You double-tap. You leave a comment. But how can you order it, right then and there?
Gap and Old Navy are now exploring ways to make the Instagram shopping experience possible. The brands recently launched pages through like2b.uy, which allows brands to post their beautiful social media photos and link directly to the featured product on their ecommerce sites, right from customers' mobile phones.
Instagram — with more than 150 million users — is a key example of how a digital platform is shifting the way customers shop and interact with product. By introducing a platform for fashion fans to fall in love with a clothing piece — and seamlessly add the piece to a shopping cart from their phones — like2b.uy is helping to influence the way we shop in 2015 and beyond.