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Derek Lam designs exclusive collection for Athleta

FashionGap Inc. blogs2 Comments

New York fashion designer Derek Lam is teaming up with Athleta to create a new lifestyle line for all-day wear, set to be released this fall.

Known for blending minimal designs with feminine sensuality, Lam is excited to bring that modern design approach to fitness fashion.

“Our customer leads a very active lifestyle,” Lam said. “Fitness is very much a part of it and we always strive to create clothing which works in her life."

The versatile collection will feature leggings, shorts, dresses, jackets, sweatshirts and sneakers. Signature details such as two-in-one styles, color blocking and performance fabrics ensure the clothing is not only stylish, but functional throughout a woman's day.

"Athleta’s expertise in performance fabrics and fibers has offered us a really exciting opportunity to create a collection which complements perfectly what we do for Derek Lam 10 Crosby,” Lam said.

As the athleisure trend continues to rise, Athleta's Derek Lam 10 Crosby collaboration seeks to give women the best of both worlds: Style while exercising and comfort throughout the day.

“We’re excited to collaborate with partners who share Athleta’s passion for fitness and style, and understand that the modern woman lives her life on the go,” Athleta President Nancy Green said.

The collection will launch in September, with the collaboration set to run through Spring 2016. Items will be sold online at www.athleta.com and in select Athleta stores, as well as the Derek Lam 10 Crosby boutique in New York City’s Soho district.